Job description
A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange ‘me time’ moments, we’re in the business of helping people thrive and feel fantastic.
Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we’ve got to be honest, you won’t always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you’ll love the opportunities available to grow your career at Booksy.
The people you’ll like to work with and things you’ll enjoy impacting:
Your career as a B2C Campaign Manager at Booksy will focus on expanding our user base and engagement in Poland. You will develop and execute marketing campaigns to drive user acquisition, activate users, promote new service categories, and foster a positive brand image.
You’ll propose creative marketing ideas, manage media campaigns across various channels, collaborate on digital and CRM campaigns, and coordinate seasonal consumer campaigns. You will also work closely with agencies and internal marketing teams to deliver campaign assets and analyze campaign performance.
Key Responsibilities:
Creative Ideation & Innovation: propose creative, distinctive, and buzz-worthy marketing ideas that generate local virality and resonate with target audiences. Ensure campaigns are fresh, engaging, as well as focused on delivering relevant business goals.
Manage media campaigns across various channels, including:
- Collaborate in the creation of performance-oriented digital campaigns
- Collaborate on CRM campaigns and activations aimed at our current user base.
- Coordinate seasonal consumer campaigns: ATL (e.g., OOH, TV) and digital (e.g. online video, display advertising).
- Work closely with media agencies, media buying houses, and creative agencies on day-to-day operations and the organization of tenders.
T ake ownership of delivering necessary campaign assets, including the delivery of graphic designs and copy, and ensuring proper tracking implementation.
Reporting & Analysis: Establish a clear reporting framework to measure and communicate campaign performance. Provide actionable insights and recommendations based on data-driven results.
Market Intelligence: Continuously monitor and analyze the competitive landscape, consumer behavior trends, and emerging marketing channels in Poland to ensure campaigns are ahead of the curve.
Cross-Functional Collaboration: Work closely with other marketing teams within the company, including Digital, CRM/LCM, Creative, and Product Marketing, and support global marketing teams in localizing global campaigns for the Polish market.
Essentially, to ensure you succeed in this role you’re going to need…
- Minimum of 5 years of experience in B2C marketing campaign management.
- Proven track record of developing and executing successful marketing campaigns focused on user acquisition and engagement.
- Strong understanding of the digital marketing landscape and various online advertising channels (including digital, ATL).
- Experience with CRM channels and developing effective user activation strategies.
- Ability to work effectively with external agencies (media, creative).
- Experience in creating or briefing creative assets (visuals and copy) and understanding the creative development process.
- Familiarity with campaign tracking methodologies and analytics tools to measure and optimize performance.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively across different teams.
- Fluency in English and Polish (both written and spoken).
Some of benefits we offer are:
- This is a remote position with occasional visits in the Warsaw office (several times per month).
- Private medical care from Allianz health (subsidized by the company - various packages to choose from).
- Multisport card (voluntary and unsubsidized - various options to choose from).
- Additional life insurance from PZU (voluntary and unsubsidized).
- Pethelp (voluntary and unsubsidized).
- Online consultations with Psychologist Booksy (fully subsidized by the company).
- Wellbeing tools (Worksmile and Officevibe).
- Happiness Team initiatives.
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Our Diversity and Inclusion Commitment:
We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you .
Kindly submit your application and CV in English to ensure it is successfully reviewed.
