Job description
POS-6371
About HubSpot and INBOUND
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. INBOUND, HubSpot’s flagship event, is a unique industry conference that has grown from 2,800 attendees in 2012 to over 12,000 in 2024. It unites and educates a diverse community of marketing, sales, and customer success leaders across B2B and B2C sectors, featuring world-class speakers like former President Barack Obama, Ryan Reynolds, Reese Witherspoon, Dr. Jane Goodall, and Andrew Huberman.
Role Description
The Manager, Marketing, Global Events is responsible for leading the demand generation and ticketing revenue strategy for INBOUND, HubSpot’s largest event property, as well as, consulting on the marketing for other HubSpot Global events (GROW, Spotlight, etc). This role requires an expert event marketer skilled in all marketing channels including digital, social, content, email, paid media, sales and CS team enablement and AI-driven marketing innovations. The ideal candidate will drive registration and revenue growth while building brand awareness and engagement across HubSpot’s events portfolio.
Leading a team of marketing specialists, this role requires an experienced people manager, who will develop and execute comprehensive marketing campaigns, oversee co-marketing partnerships, manage budgets, and provide data-driven insights to optimize event performance. The position demands expertise in creating immersive brand experiences and building year-round community engagement that extends beyond individual events. You’ll be responsible for designing event marketing strategies that create emotional connections with audiences and deliver measurable business outcomes.
This position requires someone who thrives in a fast-paced environment, excels at cross-functional collaboration, and can translate strategic objectives into actionable marketing initiatives that deliver measurable results.
Qualifications
- [Required] Extensive experience in B2B marketing with a focus on demand generation for paid and free experiences; must have proven experience managing complex external and internal marketing campaigns and budgets
- [Required] 2+ years of people management experience with demonstrated ability to develop and lead high-performing teams of 3+ people
- [Required] Proven expertise across multiple marketing channels (digital, content, social, email, paid media; Experience with AI marketing tools and solutions to enhance campaign effectiveness and create personalized experiences at scale, as well as, a personal working knowledge and regular usage of AI tools and solutions
- [Required] Proven expertise in using Marketing automation platforms to help execute, drive and monitor campaigns; experience in HubSpot Marketing Hub is a plus
- [Required] Past experience in engaging and enabling sales and customer success teams + larger internal audience(s) to leverage the impact of an events portfolio to engage their customers and drive business forward
- Experience managing event registration platforms (Bizzabo experience is a plus)
- Proven experience with event technology integration and digital engagement strategies for both in-person and virtual/hybrid events is a plus
- Strong analytical skills with ability to create data-driven attribution models connecting event marketing to revenue outcomes
- Expertise in developing strategic partnerships that enhance event value beyond transactional relationships
- Exceptional agility and creative problem-solving abilities to develop and implement rapid response marketing strategies when event ticket sales aren’t meeting projections
- Excellent budget management skills with a track record of optimizing marketing spend
- Outstanding project management abilities with expertise in juggling multiple initiatives simultaneously (previous use of Asana is a plus)
- Exceptional communication and presentation skills for engaging with executives and cross-functional partners
[Required] Willingness to travel quarterly and flexibility to work extended hours during key event periods
Cash compensation range: 116000-174000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
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At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
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