Business Development Representative

Job description

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We’re a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the role:

We’re looking for a Business Development Representative (BDR) to join our Sales team. In this role, you will play a key part in driving pipeline growth by identifying, engaging, and qualifying potential customers. Your day-to-day will involve outbound prospecting and converting inbound leads, always with the goal of generating new business opportunities for the sales team. If you’re a motivated, coachable, and results-oriented individual with a passion for building relationships and driving impact—this is the role for you.

A day in the life:

• Own and manage outbound prospecting and inbound lead conversion within an assigned territory, proactively identifying new business opportunities.
• Maintain CRM excellence by ensuring accurate and up-to-date data entry in HubSpot to support efficient sales processes.
• Develop personalized outreach strategies based on industry insights, pain points, and buyer personas.
• Execute strategic outreach via cold calling (30+ dials/day), personalized email sequencing, and LinkedIn engagement to connect with key decision-makers.
• Develop and nurture relationships within assigned accounts, mapping multiple contacts to build engagement and influence the buying process.
• Consistently meet and exceed KPIs related to outreach activity, lead qualification, and pipeline contribution.
• Master best-in-class prospecting techniques through continuous learning and adaptation of outreach strategies, objection handling, and messaging refinement.
• Work closely with Sales Leaders to refine ICP (Ideal Customer Profile), messaging and outbound campaigns.
• Qualify accounts based on ICP criteria, ensuring targeted and high-value outreach efforts.
• Conduct thorough research on organizations, key stakeholders, and industry trends to personalize outreach and maximize impact.
• Represent the company at industry events, conferences, and meetings when opportunities arise to expand brand awareness and network with potential customers.

What you bring to the team:

• 0–2+ years of experience in B2B sales, business development, or lead generation (SaaS or healthcare experience is a plus).
• Bachelor’s degree or college diploma in Business, Marketing, Communications, or a related field preferred.
• Willingness and ability to cold call C-suite executives and engage multiple stakeholders within organizations.
• Ability to manage and develop relationships across 1,000+ accounts using multi-threaded engagement strategies.
• Experience with CRM systems (HubSpot preferred) and familiarity with Outlook, ZoomInfo, LinkedIn Sales Navigator, and Gong.
• Self-starter with a positive attitude, persistence, and a results-driven approach to prospecting and pipeline development.
• Strong organizational and reporting skills to communicate activity tracking, pipeline updates, and performance.
• Excellent relationship-building skills and the ability to quickly establish credibility with prospects.
• Foundational understanding of the sales process, prospecting techniques, and lead qualification.
• A strong desire to grow within the organization—whether as a Senior BDR, Account Executive, or in a cross-functional role.
• Commitment to providing a high-quality experience for prospects, with a focus on uncovering and addressing challenges.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.

Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Toronto Area.

What Makes AlayaCare a Great Place to Work:

• Our products have a positive impact on the lives of countless care workers and care recipients
• Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte’s Technology Fast 50™ program award for our rapid revenue growth, entrepreneurial spirit and bold innovation
• Equity in a well-funded, high-growth company
• Hybrid working models with beautiful and creative office spaces to enjoy in prime locations
• Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities
• Comprehensive group benefits program, including telemedicine
• Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses
• Parental leave top-up program
• Flexible vacation policy
• Company Wellness Day program for extra time to unwind
• Paid Volunteer Time off Program
• Career growth and learning and development opportunities
• An entrepreneurial culture of transparency, collaboration, and innovation
• Access to our employee perk program for discounts at various participating vendors

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website www.alayacare.com.

Better outcomes, better belonging

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare’s policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to [email protected]. Please note, we do not accept unsolicited headhunter or agency resumes.