Job description
The Opportunity:
GR0 is seeking a proactive, strategic, and experienced TikTok Shop Campaign Manager to join our growing eCommerce team. This role is ideal for someone with 1–2+ years of hands-on TikTok Shop experience, who’s not just passionate about social commerce—but thrives in a fast-paced, cross-functional environment where they can own outcomes, grow client revenue, and innovate alongside platform partners.
As a TikTok Shop Campaign Manager, you’ll own the entire client relationship—from initial audits and opportunity development to campaign execution and performance reporting. You’ll also serve as a direct liaison with TikTok as part of our role as a TikTok Shop Service Provider (TSP), helping to guide strategy, troubleshoot issues, and test emerging features, tools, and betas that can improve client outcomes and reduce operating inefficiencies.
If you’re an entrepreneurially-minded digital marketer with experience positively growing high-opportunity accounts, we want to speak with you!
What you’ll do:
- Own day-to-day strategy and performance across TikTok Shop for multiple D2C clients
- Serve as the main point of contact for TikTok Shop client programs, including setup, content approval, fulfillment troubleshooting, performance reporting, and optimization
- Liaise directly with TikTok to advocate for client needs, unlock new beta tools, resolve support issues, and drive co-marketing opportunities as part of our TSP relationship
- Proactively pitch new ideas, features, and cost-reduction opportunities to clients and internal teams based on platform updates and creator trends
- Audit and update product listings regularly to stay compliant with TikTok’s evolving guidelines, especially in health, beauty, and supplement categories
- Communicate with creators and affiliates through TikTok Creator Marketplace, Slack, and email—pitching products, negotiating rates, and optimizing commission structures
- Approve and boost creator content aligned with brand goals; request edits when necessary
- Troubleshoot common TikTok Shop issues (e.g., video syncing, product bugs, order fulfillment) in coordination with Shopify and third-party tools like AfterShip
- Track affiliate and creator performance, identify high performers, and build ongoing activation strategies
- Manage TikTok Shop promotional campaigns and discount product registration (e.g., Black Friday, Summer Sale)
- Create detailed TikTok Shop audits and opportunity assessments for prospective clients during the pre-sale stage, including competitor benchmarking and sales forecasting
- Maintain internal documentation and actively collaborate with cross-functional teams (Paid Media, SEO, Creative) to align TikTok Shop with broader eCommerce goals
- Report on campaign performance with actionable insights and clear visualizations
- Act as the internal knowledge base for TikTok Shop best practices, trends, and community-building tactics
- Stay ahead of TikTok algorithm shifts, affiliate marketplace trends, and content strategy changes to ensure clients remain competitive and scalable
Who you are:
- You have 1.5+ years of hands-on experience managing and optimizing sales on TikTok Shop, including product listings, promotional strategies, and influencer collaborations.
- You are empathetic with a high EQ and can read people and pivot/adapt to strengthen relationships.
- You are well-organized and can juggle competing client priorities and deadlines while remaining self-motivated and attentive to detail and accuracy.
- You have exceptional verbal and written communication skills and have experience presenting to senior-level client contacts.
- You enjoy working with project management frameworks to track and complete key deliverables and outstanding items.
- You enjoy meeting with clients and discussing results with them, and can reassure them when KPI’s are below their goals.
- You are experimental and highly analytical, and very comfortable using data to drive your decisions.
- You’ve built TikTok Shop audits and strategic proposals for prospective or current clients
- You are fluent in the TikTok Shop ecosystem—including logistics, content review, commissions, product approvals, and ad boosting
- You’ve worked on sales-focused product listings, creator collaboration, and platform troubleshooting
- You are passionate about working across various industries and helping small and medium businesses scale their sales and digital presence.
30/60/90 Success Targets:
- 30 days: Take over strategy and direction of assigned TikTok clients and execute on that strategy. Onboard and learnhow to navigate the agency’s internal personnel and platforms. Get up to speed with department processes. Get up to speed on existing clients and assist with day to day execution of TikTok Shop clients.
- 60 days: Own assigned VA tasks and ensure they are effectively executing on them.
- 90 days: Be able to onboard new TikTok Shop clients as the sole department representative. Take on some of the TikTok Shop auditing responsibilities.
KPIs:
- Client churn % - less than 5% of MRR per quarter.
- Client performance - increase in relevant comps MoM or YoY for tracked KPIs.
- Maintain an average client relationship of 1 year.
What does the hiring process entail?
- Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the opportunity.
- Stage 2 (Hiring Manager + Team Interview) - You’ll dive into your campaign strategy experience, walk us through past performance marketing wins, and share how your creative and analytical approach drives results. We’ll also chat about the team’s current campaigns, goals, and collaboration style, giving you a clear picture of the role and what success looks like here.
- Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
- Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!
What’s in it for you?
- Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $85,000 - $100,000 (commensurated with experience)
- A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
- Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
- Unlimited PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
- Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
ABOUT US:
Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.
GR0’s notable awards and achievements include:
Glassdoor’s “Top CEOs” (2021)
Clutch’s “Top 100 Fastest Growing Companies” (2022)
Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)
Comparably’s “Best Company for Career Growth” (2021)
Built In’s Moxie Women in Tech Awards (2021, 2022)
Great Place to Work (2021, 2022, 2023, 2024)
DotComm Awards (2023, 2024)
Power Partner’s (2024)
At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
