Job description
Full-time / Permanent role
Hybrid (mix of WFH and in-office)
Melbourne, Sydney, Brisbane, Adelaide location preferred.
Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest?
Launch your career in SaaS demand generation!
Are you an early-career marketer ready to take the next step? Are you a campaign marketer who knows how to translate audience insights into high-impact programs? Do you enjoy owning the full campaign lifecycle — from identifying prospects to launching coordinated marketing motions that drive real results?
We’re looking for a Campaign Marketing Specialist to join our ANZ Marketing team at AlayaCare, a fast-growing SaaS company transforming the way aged and disability care is delivered. This role is ideal for someone with around 3 years of marketing experience who is eager to develop hands-on campaign execution skills and grow into a strategic demand generation marketer.
This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role.
The overall objective of the Demand Generation role is to;
Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
Track, analyse, and optimise campaign performance to improve ROI and lead conversion
Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis
Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes.
What we’re looking for in a Demand Generation Specialist;
3-5 years’ experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business
Marketing qualification or equivalent experience
Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
Skills in analysing data and processes to drive marketing efficiency and performance
Strong multitasking, communication, and collaboration abilities
A highly organised, detail-oriented, and self-motivated candidate
A customer-focused individual with a passion for continuous learning and improvement.
It would be a bonus if you also have:
Knowledge of the aged & disability care industries in ANZ
Familiarity with the Software Development Life Cycle
Experience developing account-based marketing (ABM) strategies to target and engage key accounts
If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.
What we offer:
Competitive salary package including generous company stock for all employees
Flexible hybrid work (from our offices, from home)
5 wellness days off per year to relax and promote mental health
Up to 90 days per year working from anywhere in the world
Flexible benefits bonus package of $1250 per year
Company paid parental leave and volunteer leave
Team lunches and events, and health and wellness activities
An open and transparent culture
A chance to make a meaningful difference for clinicians providing care on the front line
A foot in the door to the rapidly expanding home care technology industry.
Better outcomes, better belonging
Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare’s policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.
If you require accommodation as part of the recruitment and selection process, please reach out to [email protected]. Please note, we do not accept unsolicited headhunter or agency resumes.
