Job description
Content Marketing Manager
Remote- Must reside in United States
Job Summary
Tillster is looking for a dedicated content marketing manager to help in brand storytelling, thought leadership, and demand-driving content. We are looking for someone who can help us build a strong content engine to attract, engage, and convert customers. Do you live and breathe content? Can you turn ideas into viral campaigns and engagement into conversions? If storytelling, SEO, and strategy are your superpowers, we need you on our team!
Key Responsibilities
- Business & Revenue Generation
- Develops high-value, high-impact content (blogs, whitepapers, case studies) to establish industry authority.
- Fuels inbound marketing and demand generation, driving lead conversion.
- Strengthens SEO to attract high-intent prospects.
- Supports sales with compelling content to nurture leads.
- Customer Attraction & Retention
- Builds trust and loyalty with engaging, educational content.
- Enhances customer experience with helpful resources and thought leadership.
- Showcases success stories to reinforce credibility and retention.
- Department & Team Operations
- Ensures brand consistency across all content and marketing channels.
- Aligns with demand generation, social media, and product marketing for cohesive campaigns.
- Equip sales with targeted content to improve engagement.
- Upcycles and streamlines content production for efficiency and scalability.
Required Skills & Experience
- Own and drive the editorial calendar, ensuring key publish dates are well understood and socialized amongst stakeholders
- Serve as the primary writer for Tillster, providing new, original content that may serve multiple purposes across demand gen, product launches, SEO and brand awareness.
- Strategize, ideate, and research topics for thought leadership content
- Analyze and report performance metrics
- Develop content, including but not limited to, top of funnel blogs, in-depth, data-based white papers, ebooks, benchmark reports, ad copy, emails, website copy, long-form content and any other form of written content.
- Other duties as directed or required
- Adhere to SEO best practices and content trends
- Ensure content is distinctly Tillster and work with demand gen for clear distribution and promotional plan.
- Partner with Sales to understand focus areas for our go-to-market, and create content that speaks directly to the needs of our buyers in these industries.
- Creates multimedia such as videos, explainers, testimonials, webinar preps, sales shorts and customer stories that can be supported across multiple distribution channels such as LinkedIn, Youtube, podcast, website, etc.
Must Haves
- 4+ years of experience in a content role,
- Bachelor’s degree in English, Communications, Marketing, Journalism or a related field
- Strong writing and editing skills
- Ability to content styles to suit distributions channel and and audience
- Ability content from ideation to research to outline to finished product with minimal supervision
- Have a point of view on how to best incorporate and utilize Gen AI
- Super-user of SEO tools such as SimilarWeb, SEMRush, Ahrefs, Moz, or similar
- Super-user of Email and CMS tools such as Active Campaign, Hubspot
- Explore, manage, articulate and iterate which tools to consider for your success
The Interview Process
- Recruiter interview with a Talent Acquisition Specialist
- Interview with VP, B2B Marketing & Demand Generation
- Final interview with our CMO
Pay and Benefits (USA)
Expected base salary range $95,000 - $110,000. + . Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
Holidays: The company observes ten (10) paid holidays per calendar year.
Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities.
Local Candidates Strongly Preferred
No Visa Sponsorship
Principals only – no Agencies or calls please
About Tillster
Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.
Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster
As a member of Tillster, you will embody our core values:
- Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.
- Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
- Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
- Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
- Drive Results: Focus on achieving tangible outcomes and delivering high performance.
- Own It: Take responsibility for your actions and the success of your work.
- Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way
Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on:
Tillster.com: https://www.tillster.com/
Tillster Careers: https://www.tillster.com/careers
LinkedIn: https://www.linkedin.com/company/tillster/
