Job description
About Blacksmith Agency
At Blacksmith Agency, we specialize in web design, development, digital strategy, and optimization. Our team crafts innovative, user-centric digital experiences that help businesses achieve their goals. As we expand our inbound marketing efforts, we’re looking for a skilled Content Writer to join our team and help showcase our expertise through compelling content.
Role Overview
The Content Writer at Blacksmith Agency will craft high-quality blog posts, case studies, and articles showcasing our web design, development, and digital strategy expertise. This role includes managing all SEO tasks, from keyword research to on-page optimization and backlink strategies, to boost search visibility.
They will also develop content strategies, track performance, and collaborate with the team to ensure consistency and alignment with business goals. Ideal candidates are proactive, skilled writers with a strong grasp of SEO and digital marketing, eager to elevate our online presence.
Responsibilities
- Industry Awareness
Stay informed about the latest trends and developments in digital marketing, web design, and development to produce timely and relevant content.
Research competitor content to identify gaps and opportunities for differentiation.
- Content Creation
Develop engaging and informative blog posts, case studies, and articles highlighting Blacksmith Agency’s expertise in digital marketing, web design, and development.
Craft compelling narratives that showcase client success stories and the unique value of Blacksmith Agency’s services.
- SEO Optimization
Conduct comprehensive keyword research to identify relevant terms and phrases that enhance content visibility in search engines.
Implement on-page SEO strategies, including optimizing meta descriptions, title tags, headers, and image alt text, to improve search engine rankings.
- Content Strategy
Collaborate with the team to create a content calendar that aligns with Blacksmith Agency’s marketing objectives and industry trends.
Identify opportunities for content repurposing and cross-promotion to maximize reach and engagement.
- Performance Monitoring
Utilize analytics tools to track content performance metrics, such as traffic, engagement, and conversion rates.
Analyze data to inform future content strategies and make data-driven decisions for optimization.
Qualifications
3 to 5 years of proven experience as a content writer, preferably in a web design, development, or digital marketing environment.
Strong writing and editing skills with an eye for detail and accuracy.
Familiarity with web design and development concepts, such as UX/UI, responsive design, and front-end/back-end technologies.
Proficiency in SEO tools such as Ahrefs, Moz, or SEMrush.
Experience with content management systems (CMS), preferably WordPress.
Excellent organizational and time management skills.
What We Offer
Opportunity to work with a dynamic team of creative professionals.
Flexible remote work environment.
Competitive salary and benefits.
Professional development opportunities to grow your skills in a thriving industry.
