Job description
Who we are…
Connecting people in a more meaningful way is not just what BombBomb’s software delivers — it’s what drives our teams every day. Through simple, personal video, we aim to rehumanize communication. Our team is resourceful and intelligent. Competitive and collaborative. Fun-loving and tenacious. We’re close-knit and love adding new talent to the mix. If you are seeking a dynamic workplace and new challenges, we want to hear from you!
Work Location:
You must live in one of the following US States to be considered for this position: Colorado, Florida, Missouri, New York, North Carolina, Oregon, Texas, Utah, Virginia, or Washington.
Who we’re looking for…
We’re seeking a Director of Digital Marketing to lead our demand generation strategy and execution. This is a high-impact, hands-on leadership role where you’ll own the entire digital bmarketing funnel — from strategy to execution — with the goal of generating high-quality pipeline and fueling revenue growth.
You’ll bring full-stack digital marketing expertise across paid media, SEO, email marketing, conversion rate optimization, lifecycle marketing, analytics, and Account-Based Marketing (ABM). You’re resourceful, metrics-driven, and thrive in a lean, high-autonomy environment.
What you will do…
Demand Generation & Growth Strategy
- Design and execute a performance-driven demand generation strategy aligned with ARR growth goals.
- Lead Account-Based Marketing (ABM) programs in close collaboration with sales, targeting high-value strategic accounts through tailored messaging and channel tactics.
- Own the paid media budget and performance across channels (Google Ads, LinkedIn, Meta, programmatic, etc.).
- Build and optimize full-funnel, multi-channel acquisition campaigns to drive awareness, engagement, and pipeline conversion.
Full-Stack Digital Execution
- Oversee SEO/SEM, email nurture programs, ABM landing pages, retargeting, CRO, and website optimization.
- Manage end-to-end marketing operations and the full martech stack to ensure clean attribution and integrated workflows (e.g. Pardot, Salesforce, zoominfo, etc.).
- Create personalized digital experiences for ABM targets, including intent-based ads, tailored nurture journeys, and dynamic web content.
ABM Program Leadership
- Partner with RevOps on ABM playbooks, coordinating marketing and sales activities across the funnel.
- Own ABM technology implementation and reporting.
- Segment key target account lists by ICP and buying signals, and prioritize based on strategic fit and engagement.
- Measure and optimize ABM success using account engagement metrics, pipeline velocity, and ROI.
Data & Analytics
- Define and monitor KPIs across demand generation and ABM programs.
- Deliver real-time performance dashboards and reporting for key stakeholders.
- Continuously test and optimize channel performance, messaging, and offers based on funnel metrics.
Leadership & Collaboration
- Manage a lean team of in-house marketers, freelancers, and/or agencies.
- Partner with content, product marketing, sales, and revenue operations to align GTM initiatives.
- Foster a high-output, test-and-learn culture with shared accountability for revenue.
What Success Looks Like…
- Consistently meets or exceeds MQL, SQL, and pipeline generation goals.
- ABM programs produce accelerated deal cycles and higher ACVs in target segments.
- Scalable, data-driven digital programs that can support revenue targets.
- Strong marketing/sales alignment with integrated ABM workflows.
Our ideal candidate will be or have…
- 7–10+ years in B2B SaaS marketing, with a strong background in digital demand gen and ABM.
- Experience owning end-to-end ABM strategy and execution.
- Expertise in marketing automation, CRM, ad platforms, and ABM tools.
- Proven track record of generating qualified pipeline through both inbound and outbound motions.
- Strategic thinker with deep operational chops; comfortable executing with limited resources.
- Strong communicator and cross-functional collaborator.
- Experience with AI, machine learning, or enterprise SaaS products is a plus.
- Your unique strengths - if you don’t match everything we’re looking for, tell us why you’d be a great fit in your cover letter.
Compensation:
The total compensation range for this position is $150,000- $175,000 annually. Final compensation for this role is determined by a variety of factors, such as a candidate’s relevant work experience, skills, certifications, and geographic location.
BombBomb Benefits Package Includes…
- Excellent Medical, Dental and Vision Benefits for you and your family
- Flexible Paid Time Off program
- 9 paid holidays
- 401k Plan with employer match
- Monthly Internet stipend
- New Hire Home Office set-up bonus
- Annual Education / Development for your career growth
BombBomb’s success in rehumanizing the planet depends on our ability to foster a diverse, equitable, and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.
