Job description
DIRECTOR OF ENROLLMENT STRATEGY
About VisionPoint Marketing
VisionPoint is a full-service, higher-education enrollment marketing agency that partners with colleges and universities nationwide to achieve their brand, marketing, and enrollment goals. Headquartered in Raleigh, NC, we operate as a remote-first company with team members across every U.S. time zone and provide hybrid flexibility for those near our headquarters.
The Opportunity
We’re seeking a Director of Enrollment Strategy who has walked in our clients’ shoes as a senior enrollment leader—ideally an AVP/Vice President of Enrollment Management or Director of Admissions—within a regional public institution. Regional publics face some of the toughest enrollment headwinds in higher ed, so success there proves you can solve the challenges our clients bring to us every day.
In this role, you will:
Lead and mentor VisionPoint’s enrollment strategy team.
Translate our client partners’ institutional goals into demand generation, student search/recruitment, and yield strategies that drive measurable enrollment growth.
Collaborate across creative, media, web, and analytics teams to ensure flawless execution and optimization.
Serve as a primary consultant with clients and SME in new-business pitches.
If you thrive on tackling complex enrollment problems, love turning data into decisive action, and can inspire both clients and colleagues, we want to meet you.
Key Responsibilities
As a team leader, cast a vision, ensure continuous improvement of our methodologies, and ensure exceptional delivery of VisionPoint’s strategy offerings, meeting the enrollment results of our client partners and fulfilling the team.
Team Leadership & Talent Development
- Coach, develop, and evaluate a team of Enrollment Strategists; provide clear growth paths and real-time feedback.
- Manage the individual growth, professional development, and performance of each direct report, including ensuring that all Strategists develop and continue to build upon a strong understanding of enrollment marketing strategy and quickly grasp each client partner’s situation, opportunities, marketplace, and dynamics; produce on target strategic plans, and appropriately inform and provide the strategic guidance and consultation to our service delivery teammates.
- Model our core values in every interaction, serving as a first-level escalation point for identifying opportunities, problem-solving, and strengthening our client satisfaction and project performance.
Client Strategy & Consulting
- Contribute to the growth of the agency by serving as a spokesperson and leading representative in discovery meetings, and a subject matter expert on proposals and pitches, particularly concerning enrollment management challenges and solutions.
- Oversee and conduct quantitative and qualitative research to develop effective strategies across brand, web, advertising, and enrollment marketing initiatives, with a direct focus on driving demand, applications, and maximizing yield for our client partners.
- Serve as a primary contributor and leader of the Strategy team, develop data-driven strategic plans and support tactical roadmaps; quantify impact using enrollment funnel metrics (inquiries, apps, admits, deposits, enrollments).
- Monitor, measure, benchmark, analyze, and consult with our client services team and clients on their strategies and plans throughout project engagements to suggest pivots, reallocations, and investments as appropriate for each client partner’s objectives.
- In collaboration with teams across the agency, build processes and develop offerings to ensure the execution of effective plans and attainment of enrollment goals.
Business Development
- Partner with our Client Experience team to envision, scope, price, and pitch enrollment-focused projects and relationships.
- Provide institutional case studies, benchmark data, and success metrics that strengthen VisionPoint’s value proposition and win new business.
Required Qualifications
Experience
What We’re Looking For
Senior Enrollment Leadership
8+ years in progressive enrollment roles, including at least three years as a VP/AVP of Enrollment Management or Director of Admissions (or equivalent) at a regional public university.
Proven Results
Documented record of reversing or accelerating enrollment trends—e.g., year-over-year gains in headcount, net tuition revenue, or market share. Applicants should be ready to share specific metrics and case studies.
CRM Expertise
Hands-on administration and campaign execution in Slate (preferred) plus familiarity with Element451 and/or Salesforce Education Cloud. Experience building communication plans, query/report logic, and application workflows.
Integrated Marketing Acumen
Demonstrated success aligning brand messaging, digital media, and funnel conversion tactics to enrollment goals.
Leadership & Communication
5+ years managing professional staff; exceptional presentation skills; comfortable advising presidents, provosts, and boards.
Education
Bachelor’s degree required; master’s preferred (Marketing, Higher Ed Administration, Business, or related field).
Field Success
Value Alignment
3+ years of previous marketing agency or enrollment consulting experience.
A culture-builder who leads by example and is deeply aligned with VisionPoint’s core values.
What Success Looks Like
Clients win.Our enrollment strategies consistently deliver inquiry, application, and enrollment lifts that exceed agreed-upon targets.
Team thrives.Direct reports achieve their objectives and grow into new capabilities under your mentorship.
VisionPoint grows.You and your team are significant contributors to client renewals and new relationship awards, contributing meaningfully to agency revenue.
Why VisionPoint
Mission-Driven Work.Help colleges and universities navigate today’s enrollment challenges and transform more students’ lives.
People-First Culture.We value transparency, collaboration, and continuous learning—plus bi-annual agency Summits to connect and celebrate.
Remote Flexibility. Enjoy the freedom to work remotely, collaborating with the best of the best in a virtual environment that still fosters a vibrant and connected company culture.
Competitive Benefits.VisionPoint boasts a competitive benefits package including not only standard insurance offerings, but also 401(k) match, unlimited PTO, and more.
A Quick Note
Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!
VisionPoint Culture
We believe culture is a core benefit—not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members’ growth, well-being, and fulfillment because we know that great work starts with a great culture. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world.
