Director of Product Marketing and Proposals

💰 $155k-$165k

Job description

The Role

​​TimelyCare is seeking a strategic and collaborative Director of Product Marketing and Proposals to lead and scale the product marketing function, ensuring strong go-to-market execution, compelling positioning, and high-impact proposals that fuel both customer acquisition and retention.

The ideal candidate is a cross-functional leader who thrives at the intersection of product, sales, marketing, and strategy.

What You’ll Do

  • Go-to-Market Leadership
  • Own the end-to-end GTM process for new product launches and key feature enhancements.
  • Guide customer segmentation, persona development, and campaign targeting strategies.
  • Develop frameworks and tools that elevate the sales enablement function (e.g., messaging guides, battlecards, pitch decks).
  • Support customer lifecycle strategies and contribute to retention-focused campaigns.
  • Proposal & RFP Oversight
  • Oversee the proposal management process (RFPs, RFIs, RFQs), ensuring timely, strategic, and winning responses.
  • Align proposal content with broader product marketing messaging and strategic positioning.
  • Maintain up-to-date content libraries and collaborate across departments to gather key inputs.
  • Market Intelligence & Insights
  • Lead competitive analysis and synthesize insights to inform product positioning and differentiation.
  • Champion the voice of the customer and surface market trends that inform roadmap and campaign planning.
  • Leadership & Team Development
  • Lead and mentor a team of product marketers.
  • Define and refine our product marketing strategy, aligning with GTM goals across new logo acquisition, expansion, and customer retention.
  • Oversee proposal strategy and execution, ensuring quality, accuracy, and strategic fit of responses.
  • Serve as a champion for leveraging AI-powered tools to  streamline workflows, personalize communications, and accelerate content development.
  • Partner closely with Product, Growth, Sales, and Customer Success to define value propositions, develop competitive positioning, and ensure strong internal alignment.
  • Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

What You Bring

  • At least 10 years of experience in product marketing, marketing strategy, or proposals, including 3–5 years in a leadership role.
  • Bachelor’s Degree in Marketing, Business, Communications or related field. Masters preferred.
  • Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
  • Proven ability to lead and scale high-performing teams.
  • Experience working cross-functionally with Sales, Product, and Customer Success teams to execute strategic initiatives.
  • Strong communicator with demonstrated success in messaging, positioning, and go-to-market planning.
  • Exceptional organizational and project management skills; comfortable leading through ambiguity and shifting priorities.
  • Strong understanding of proposal development and public-sector procurement processes is a plus.
  • Data-driven mindset, with strong analytical skills.

Who You Are

  • Passionate about health and wellbeing more accessible for students and institutions.
  • A team builder who mentors and uplifts others.
  • Highly collaborative, with excellent communication skills and the ability to build strong relationships and trust across teams and levels.
  • Strategic thinker with the ability to balance vision with execution. Highly accountable.
  • Comfortable navigating a fast-paced, remote first organization with evolving priorities, bringing creative, data-driven solutions to complex problems.
  • Committed to diversity, equity, and inclusion, ensuring that marketing efforts reflect and support diverse student populations.

Benefits + Perks

  • Paid Company Holidays + No work on your birthday!
  • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
  • Variable bonus eligibility on a quarterly basis
  • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
  • Company-paid group Life Insurance + Company-paid Short Term Disability
  • Concierge benefit support services
  • 401(k) with employer match
  • Free access to TimelyCare virtual medical and mental health support
  • Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $155,000 – $165,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

Share this job:
Please let TimelyCare know you found this job on Remote First Jobs 🙏

Similar Remote Jobs

Benefits of using Remote First Jobs

Discover Hidden Jobs

Unique jobs you won't find on other job boards.

Advanced Filters

Filter by category, benefits, seniority, and more.

Priority Job Alerts

Get timely alerts for new job openings every day.

Manage Your Job Hunt

Save jobs you like and keep a simple list of your applications.

Search remote, work from home, 100% online jobs

We help you connect with top remote-first companies.

Search jobs

Hiring remote talent? Post a job

Frequently Asked Questions

What makes Remote First Jobs different from other job boards?

Unlike other job boards that only show jobs from companies that pay to post, we actively scan over 20,000 companies to find remote positions. This means you get access to thousands more jobs, including ones from companies that don't typically post on traditional job boards. Our platform is dedicated to fully remote positions, focusing on companies that have adopted remote work as their standard practice.

How often are new jobs added?

New jobs are constantly being added as our system checks company websites every day. We process thousands of jobs daily to ensure you have access to the most up-to-date remote job listings. Our algorithms scan over 20,000 different sources daily, adding jobs to the board the moment they appear.

Can I trust the job listings on Remote First Jobs?

Yes! We verify all job listings and companies to ensure they're legitimate. Our system automatically filters out spam, junk, and fake jobs to ensure you only see real remote opportunities.

Can I suggest companies to be added to your search?

Yes! We're always looking to expand our listings and appreciate suggestions from our community. If you know of companies offering remote positions that should be included in our search, please let us know. We actively work to increase our coverage of remote job opportunities.

How do I apply for jobs?

When you find a job you're interested in, simply click the 'Apply Now' button on the job listing. This will take you directly to the company's application page. We kindly ask you to mention that you found the position through Remote First Jobs when applying, as it helps us grow and improve our service 🙏

Apply