Job description
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
How you will make a difference:
As Director of Platform Product Marketing, you’ll lead the development and evolution of Iterable’s platform narrative, ensuring it resonates across use cases, audiences, and channels. You’ll define the core pillars that differentiate Iterable in the market, translating technical capabilities into clear, compelling messaging that speaks to both marketers and technical buyers.
In close partnership with Product, you’ll influence roadmap direction and ensure upcoming innovations connect to a broader, cohesive story. You’ll work hand-in-hand with Sales, Customer Success, and RevOps to align messaging across the entire GTM motion.
As a people leader, you’ll coach and grow a talented team of platform PMMs, helping them think strategically, execute effectively, and develop in their careers. You’ll also build the processes that enable platform storytelling to scale - across launches, enablement, and content, while keeping a pulse on evolving customer needs and competitive trends to guide both short and long-term strategy.
Key Responsibilities:
- Own and evolve Iterable’s platform narrative to clearly communicate value across audiences, channels, and the customer lifecycle
- Define and maintain Iterable’s key platform differentiation pillars — grounded in market dynamics, customer insights, and product strategy
- Partner closely with Product to influence roadmap direction and ensure feature development maps to market needs and messaging priorities
- Develop messaging and positioning frameworks that tie individual features and capabilities to a broader, cohesive story
- Lead the planning and execution of platform GTM initiatives — including launches, enablement, and cross-functional readiness
- Collaborate with Sales, Customer Success, and RevOps to ensure consistent, impactful storytelling across the buyer and customer journey
- Manage and grow a high-performing team of platform product marketers, with a focus on coaching, career development, and strategic thinking
- Build scalable processes for messaging alignment, competitive analysis, launch planning, and narrative development
- Monitor evolving market trends, competitor movements, and customer feedback to proactively shape messaging and influence strategy
- Partner with Demand Gen, Content, and Brand teams to develop compelling materials that support both inbound and outbound GTM motions
Qualifications:
- 8–12+ years of experience in product marketing for SaaS companies, with experience leading platform, ecosystem, or API-driven narratives.
- A proven ability to influence cross-functional partners and drive alignment across Product and GTM teams.
- Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders.
- Strategic storytelling skills with a keen sense for crafting cohesive, future-looking narratives.
- A track record of managing and mentoring high-performing marketing teams.
- Proven experience collaborating with Sales, Product, and Customer Success teams.
- Ability to facilitate executive-level discussions and presentations.
- A balance of long-term vision and hands-on execution.
- Bonus points for: experience in consulting, exposure to B2C or lifecycle marketing, or a reputation as a thoughtful coach and communicator.
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $160,000 - $255,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Recruitment Disclaimer:
Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:
- Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
- Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
- Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.
You may see all job vacancies on our official Iterable channels:
- Official Iterable website, Careers page: https://iterable.com/careers/
- Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/
Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at [email protected] upon receiving a suspicious job offer.
Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
