Job description
About the role:
Doppel is seeking an experienced Sr. Director of Product Marketing to lead our Product Marketing function. This pivotal role will be instrumental in defining and articulating Doppel’s unique value proposition in the market, driving successful product launches, supporting our demand generation campaigns, and empowering our go-to-market (GTM) teams (Sales and Customer Success) with the knowledge and tools they need to succeed.
The ideal candidate will be a deep expert in product marketing craft, a strategic storyteller, and a highly collaborative cross-functional leader. You will be critical in translating our AI-native technology into compelling customer benefits, ensuring our messaging resonates, and establishing Doppel as the undisputed leader in Social Engineering Defense. This role reports to the SVP of Marketing.
Key Responsibilities
Strategic Messaging & Positioning: Define and champion Doppel’s core messaging, value proposition, and competitive differentiation for our AI-native Social Engineering Defense platform. Ensure clarity, consistency, and impact across all internal and external communications.
Go-to-Market (GTM) Leadership: Lead the end-to-end GTM strategy and execution for new product launches, features, and solutions. This includes developing launch plans, coordinating cross-functional readiness, and ensuring impactful market entry.
Sales & Customer Success Enablement: Develop and deliver comprehensive enablement content for Sales and Customer Success teams. Create compelling sales collateral (e.g., pitch decks, battlecards, one-pagers) and customer-facing materials (e.g., case studies, testimonials, ROI calculators). This role will partner closely with our Enablement Lead to bring this content to the Field, and this PMM leader will present on key topics.
Campaign & Content Strategy & Collaboration: Partner closely with the Brand and Demand Generation teams to guide the creation of product-specific content, ensuring technical accuracy, compelling narratives, and alignment with overall brand voice and marketing objectives.
Market & Competitive Intelligence: Conduct in-depth market research, competitive analysis, and customer insights gathering to identify market opportunities, inform product strategy, and refine positioning, ensuring Doppel maintains its leadership in the evolving SED category.
Cross-functional GTM Leadership: Serve as the critical link between Product Management, Engineering, Sales, and Customer Success. Translate complex technical capabilities into clear, compelling customer benefits and ensure a tight, continuous feedback loop between GTM teams and product development.
Pricing & Packaging: Develop and optimize product pricing and packaging strategies that align with market demand, competitive landscape, and business objectives, maximizing revenue growth.
Team Leadership & Development: Build, mentor, and lead a high-performing team of product marketing managers, fostering a collaborative environment that encourages continuous learning and professional growth.
Performance Measurement: Establish key performance indicators (KPIs) for product marketing initiatives, regularly analyze performance data, and provide insights and recommendations to senior leadership.
Qualifications
12+ years of experience in product marketing, with at least 5 years in a leadership role, preferably within a B2B SaaS technology or cybersecurity environment.
Proven track record of successfully leading complex go-to-market strategies and impactful product launches.
Deep understanding of product marketing best practices, including positioning, messaging, competitive analysis, and sales enablement.
Exceptional written and verbal communication skills, with a strong ability to translate technical concepts into clear, concise, and compelling narratives for diverse audiences.
Demonstrated experience building and managing high-performing teams.
Strong analytical skills with the ability to leverage data to inform strategy and measure impact.
Highly collaborative and adept at working cross-functionally with Product, Engineering, Sales, and Customer Success teams.
Ability to thrive in a fast-paced, dynamic, and AI-driven environment, balancing strategic vision with hands-on execution.
What We Offer
Opportunity to shape the market narrative and drive the growth of a leading AI-native cybersecurity innovator.
A collaborative, inclusive, and challenging work environment.
Competitive salary and comprehensive benefits package.
Opportunities for professional growth and development.
The chance to make a real impact in protecting businesses and executives from sophisticated cyber threats.
If you are a strategic and results-oriented product marketing leader passionate about cybersecurity and building impactful products, we encourage you to apply!
About us
Doppel is the first platform built to dismantle digital deception at scale. We scan over 150 million entities daily and deploy continuously adaptive AI SOC agents—paired with expert human analysts—to uncover and disrupt the infrastructure behind phishing, impersonation, and online fraud before attacks can spread. Our Threat Grid turns every customer signal into shared intelligence, making each disruption smarter, faster, and more effective.
We’re not just another cybersecurity company. We’re defining the future of social engineering defense—where trust is protected, and deception becomes unprofitable. Backed by top-tier investors and trusted by some of the world’s most recognized brands, Doppel is growing fast. If you’re driven to solve real-world problems with bold technology, we’d love to meet you.
