Job description
About this role:
Greenlight Guru is seeking a strategic, detail-oriented Events & Experiential Marketing Manager to lead the planning, execution, and optimization of our event and experiential marketing initiatives. This role will be instrumental in driving pipeline and brand engagement through virtual and in-person experiences, webinars, industry events, and strategic gifting programs.
The ideal candidate is a creative thinker with strong project management skills and experience leading high-impact events in a fast-paced B2B environment.
Your contributions and responsibilities:
Event Strategy & Execution
- Own the end-to-end event lifecycle for virtual and on-site events from strategic planning to execution and follow-up.
- Serve as the on-site marketing lead for major events and trade shows, managing booth presence, experience, and team coordination.
- Develop and execute comprehensive post-show follow-up strategies including Gong sequence implementation and Popl lead management.
- Collaborate cross-functionally with sales, product marketing, and RevOps to ensure event alignment with business goals.
- Track and report on event performance, pipeline influence, and ROI through detailed analysis and readouts.
Webinar Program Management
- Own end-to-end webinar execution, including project management, Goldcast/Hubspot setup, promotions, and post-event follow-up.
- Ensure alignment with content, demand gen, and sales teams throughout the entire process to maximize engagement and pipeline impact.
Gifting & Direct Mail
- Develop and manage our postal gifting strategy to support ABM, event engagement, etc.
- Oversee execution and fulfillment of targeted direct mail campaigns, measuring impact on pipeline and engagement.
Budget Management
- Own the events and experiential marketing budget, ensuring efficient spend and clear ROI tracking.
Qualifications
- 5+ years of experience in event marketing or experiential marketing in a B2B SaaS environment.
- Proven success in executing both virtual and in-person events that drive engagement and revenue impact.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Experience with tools like Goldcast,Gong, Popl, HubSpot, and gifting platforms (e.g., Sendoso, Postal.io).
- Data-driven mindset with a focus on performance metrics and optimization.
- Excellent written and verbal communication skills.
- Comfortable working cross-functionally and managing external vendors or partners.
- Ability and willingness to travel domestic and abroad 25% of the time
Benefits:
- Supportive teammates and co-workers who care deeply about our mission
- Flexible Paid Time Off policy and working hours
- Remote-first culture
- Home Office stipend for every new hire
- Multiple Health insurance options (vision, medical, dental)
- 401k (with company match)
- Equity Program Eligibility (based on role and/or tenure)
- Three months of paid maternity leave
- Disability insurance
This role can be located within the United States or Canada. The base salary range for this role is $80,000 - $110,000, though actual base salary is determined by factors such as, but not limited to, experience, education, skills, and geographic location. Certain roles may be eligible for incentive compensation and equity.+
Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. If you need assistance or accommodations to submit your application for this position, please email [email protected].
