Job description
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World’s Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief’s The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
Do you have a passion for products that make a positive impact in the world? Are you skilled in crafting positioning and messaging that articulates value throughout the customer journey? Do you want to join a rapidly growing, high-impact team?
At Tala, product marketers are the voices of our customers, the masterminds of our messaging, and the accelerators of customer adoption and retention. You’ll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive awareness, engagement, and customer retention.
As a key member of the Tala Global Product Marketing team, you will be responsible for launching new financial products across our global markets and building exceptional customer experiences grounded in a deep understanding of our customers’ lives. In this role, you will own positioning and messaging, customer journey mapping, conversion and onboarding campaigns, and product launches at a global level, working in close partnership with Product Marketers and a cross-functional team based in the U.S., the Philippines, Mexico, and Kenya.
What You’ll Do
- Drive messaging and go-to-market planning of new products and services tied to clearly defined success metrics.
- Partner with lifecycle marketing to build, manage, and execute end-to-end customer communications and product launch campaigns that lead to measurable KPI growth across engagement and retention metrics.
- Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and iterate as needed.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Product and Content Design, Brand, and Customer Experience, among others.
- Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact.
- Define user segments and create tailored campaigns for key customer persones.
- Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply.
- Analyze and synthesize learnings from the competitive landscape, leveraging key insights to define baseline expectations and Tala’s competitive advantage.
What You’ll Need
- 3+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving customer engagement and retention.
- Deep experience developing strategies for mobile marketing campaigns (push, SMS, in-app channels) partnering with lifecycle teams to execute on strategies.
- Demonstrated ability of creating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution.
- Comfortable working in a fast-paced, dynamic environment with distributed teams.
- Capable consumer of modern analytics tools; strong, demonstrated ability to translate data into actionable insights.
- Strong writing skills and careful attention to detail.
- Natural problem solver and thoughtful marketer.
- Self-started, solution-oriented, and can-do attitude.
- Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred)
- Hands-on experience launching and scaling products for developing markets (preferred)
- Competent in using Braze or similar marketing CRM (preferred)
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
