Job description
WHO WE ARE:
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.
Trusted by over 1 million brands in 170+ countries, we’re an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.
With 250+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.
WHAT WE’RE LOOKING FOR:
We are looking for a Group Product Manager for Packaged Automations to build and scale a new layer on top of Flow Builder — making automation effortless, outcome-driven, and accessible for millions of creators and businesses.
Packaged Automations will serve as a library of ready-to-use workflows that deliver instant value. Under the hood, they run on Flow Builder, but for customers they offer a simple, guided, “one-click” experience. Your role is to define the vision, own the roadmap, and grow the impact of this product area, while building and leading a dedicated team.
Main directions: Quick Automation, Basic Automation, Sequences, Quick Campaigns
This is a unique opportunity to own one of Manychat’s most strategic bets and help shape how millions of users experience automation for the first time.
WHAT YOU’LL DO:
- Define the vision & strategy for Packaged Automations as a product layer above Flow Builder.
- Lead execution: from 0→1 launch to scaling adoption across channels (Instagram, TikTok, WhatsApp, etc.).
- Deeply understand customers: research use cases across creators, e-commerce, local businesses, and agencies to design impactful packaged flows.
- Drive adoption & retention: ensure automations reduce time-to-value, generate measurable business outcomes, and increase customer success.
- Collaborate cross-functionally: work with Design, Engineering, Growth, and Data to build intuitive, lightweight experiences.
- Build and scale a team: start hands-on, then hire and mentor PMs as the Packaged Automations unit grows.
- Measure success: own KPIs like automation adoption, Value Added Conversations (VACs), time-to-value, and health/retention lift.
WHAT YOU’LL BRING:
- 7+ years of Product Management experience with at least 2 years leading teams or multiple product areas.
- Proven record in PLG SaaS and experience with workflow, automation, or no-code/low-code tools (Zapier, Make, Airtable, Notion, etc.).
- Track record of shipping products that improved adoption, activation, or retention metrics.
- Strong collaboration with design and a passion for creating simple, intuitive interfaces.
- Comfortable in a 0→1 environment: hands-on, detail-oriented, and outcome-driven.
- Excellent communication skills and ability to work with cross-functional partners at scale.
BONUS POINTS:
- Experience in marketing automation (HubSpot, Klaviyo, Mailchimp, or similar).
- Understanding of multi-channel ecosystems (IG, TikTok, WhatsApp, Messenger).
- History of building libraries, templates, or packaged solutions that drove product adoption.
WHAT WE OFFER:
We care deeply about your growth, well-being, and comfort:
- Hybrid onboarding to start work remotely and relocation support for you and your family.
- Comprehensive health insurance for both you and your family.
- Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
- Flexible benefits package to tailor perks that matters most for you.
- Hybrid work and generous leave options to prioritize your work-life balance.
- In-office perks, including free meals and snacks.
- Company-funded sport activities, annual offsites and team-building events.
Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.
