Job description
Job Overview:
We’re looking for a Growth Marketing Manager – Paid Media & Analytics to support the strategy and execution of our paid media campaigns across digital, mobile, and CTV channels. This role will be central to acquiring and retaining users through efficient performance marketing tactics and robust data analysis.
You’ll work cross-functionally with channel leads, creative teams, analytics, product marketing, and external media agencies to launch and scale high-performing campaigns that drive measurable growth.
What you’ll do
- Plan, launch, and analyze paid acquisition campaigns across key channels: Google UAC, Social, programmatic (Nexxen, The Trade Desk), and CTV
- Serve as the operational lead with our media agencies and direct partners, managing timelines, creative trafficking, budgets, and performance check-ins
- Lead the partnership with data science to set up and QA campaign tracking a cross platforms, ensuring accurate attribution through Kochava and BigQuery
- Build weekly and monthly performance dashboards using Looker or Google Sheets
- Support testing initiatives across creative, audience, and placements, to improve ROAS and reduce CAC
- Collaborate with lifecycle, product, and creative teams to align campaigns with in-app engagement and content promotion strategies
- Coordinate A/B experiments with the in-product Growth Cycle team (e.g., retargeting users based on new in-app behaviors)
- Support the broader marketing team when needed with performance reporting, campaign insights, and data storytelling across paid, lifecycle, and organic efforts
What you bring to the table
- 3–5 years of experience in growth or performance marketing, ideally within a streaming or digital entertainment environment
- Hands-on experience managing multi-channel paid campaigns with a track record of delivering results
- Strong analytical mindset — comfortable interpreting large datasets, building performance models, and using tools like Looker, Tableau, or Google Sheets
- Familiarity with mobile measurement platforms (MMPs) like Kochava, Adjust, or AppsFlyer
- Passion for media, tech, and building data-informed strategies
- You are kind, humble, helpful and enjoy getting stuff done
- You are intrinsically motivated, able to manage your time, and enjoy working with a distributed team across the globe
- You believe in asking for help and helping others when they ask, never throwing a problem over the wall
- You are hungry to have an impact, continuously working to improve our product, process and push the team to be its best
Who we are
Plex is a global streaming media platform that gives millions of customers around the world the freedom to enjoy all the content they love in one simple, beautiful app. Our vision is to empower real human connections by bringing people and entertainment together. So, we’re on a mission to create a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that matters to them.
What sets us apart
- We are the largest independent streaming platform built by a global team of employees who are fanatically passionate about delivering the highest quality, most unified, and user-friendliest entertainment experience possible.
- We have always been a distributed organization, with people making great things happen in nearly 20 different countries and 11 time zones.
- We host epic in-person off-sites to bring team members together a few times a year.
- We are passionate about our mission and we work hard, while still providing flexibility around a schedule that works for you.
- We love what we’re building and our user community is an integral part of our development process. We actively engage with customers to understand what is working, what they want more of, and how we can be better.
- We are committed to improving the communities where we live and work with charitable contributions, partnerships, and service.
Remote Work
- Plex hires new team members in countries around the world.
- As such, Plex does not sponsor employment visas.
- All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our hiring team can help answer any questions about location after starting the recruiting process.
- Also, please note, though we largely work asynchronously, as it relates to meetings, those generally occur between UTC 1600 to UTC 1900
The Plex Values
- Be kind, humble, and helpful.
- Approach problems with curiosity, creativity, and flexibility.
- Put yourself on the customer’s couch.
- Be a good steward. Like a boss!
- Build relationships to ensure healthy debate.
- Foster a global and diverse team spirit.
- Show gratitude and give back.
- Seek balance for yourself and Plex.
Compensation
Our compensation reflects the cost of labor across several US and Global geographic markets. The base pay for this position ranges from $98,000/year in our lowest geographic market up to $120,000/year in our highest geographic market. Pay is based on a number of factors including market location, seniority, local currency and may vary depending on job-related knowledge, skills, and experience.
Benefits
- Monthly Balance Wellness Stipend
- Productivity Stipend
- Flexible paid time off
- Paid parental leave
- Hardware stipend
- Flextime, work from anywhere
- Comprehensive health insurance
- Stock options
- 401k (US employees)
- Plex for the Planet community service opportunities
Diversity, Equity, and Inclusion at Plex
At Plex, our vision is to empower real human connection by bringing people and entertainment together. This vision is at the heart of our diversity, equity and inclusion work.
As a fully remote, global company, we take pride in our ability and dedication to building a workforce that represents our global audience. Our virtual work environment is intentionally designed to draw from all backgrounds, creating a sense of belonging and ownership for every employee.
As we create a global community of streaming media, we know we need a team that represents the diversity of our users and a company culture that welcomes people to be their authentic selves, and we’re all in!
Our DEI efforts are focused on the following:
- Building a diverse and global company
- Creating an inclusive culture
Our DEI Foundations:
- Participation, Education and Awareness
- Data and Understanding
Does this sound interesting? We’re looking for a Growth Marketing Manager – Paid Media & Analytics who is ready to join us to have a material impact in Plex’s growth and success!
Plex is an Equal Employment Opportunity employer and is committed to building an inclusive and diverse workforce. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other classification protected by applicable discrimination laws. Should you require an accommodation during our interviewing and hiring process, please let your recruiter know.
