Job description
Are you an established marketing professional who understands the features and benefits of insurance products, identifies target markets and designs communication strategies to reach those markets?
ReSource Pro is seeking a Product Marketing Manager to join our high performing team as an Industry Marketing Subject Matter Expert focusing in on the Tech Services offerings across all insurance verticals.
All remote positions are based in the United States,
and candidates must reside within the U.S. to be eligible for consideration.
This role will…
The Industry Marketing Expert will lead, oversee and support the implementation of the strategic go-to market strategy for the Carrier, Retail and MGA markets. The role will partner with the Marketing, Tech Services and Sales teams, and is responsible for understanding the customer, market, and revenue goal, then developing, driving, and ensuring the smooth execution of market strategy and content to support those goals.
In 6 months you will…
Be the driving force behind our technology service capabilities in the US insurance markets, and work directly with the General Manager of Tech Services to translate revenue goals into impactful marketing strategies.
Lead Go-to-Market Strategy: Develop and implement comprehensive marketing strategies (digital & in-person) to achieve business goals, leveraging deep market and buyer understanding, and competitive insights.
Drive Campaign Creation & Execution: Design and implement compelling marketing campaigns across various digital channels (search, social, ABM, events, etc.) to generate leads and support business growth in the insurance Tech Services market.
Champion Content Development: Take ownership of writing, designing, and stewarding engaging content for all digital channels (website, blog posts, social media, email campaigns), ensuring it supports our strategic efforts.
Collaborate & Lead: Serve as a pivotal link between marketing, sales, and technology leaders, collaborating to solve complex problems and present solutions to diverse audiences. Stay updated on industry trends to drive continuous improvement.
What you need to be successful…
- Bachelor’s degree Marketing, Communication, or related degree
- 3-5 years B2B marketing experience in the US insurance industry focusing in on Tech Services
- 3+ years’ experience writing preferred
- Knowledge of Insurance Platforms such as: Guidewire, Duck Creek, Vertafore, Applied Epic, Insurity, and Majesco
- Prior campaign execution - B2B focus
- Passion or curiosity for how to communicate and market in a digital first environment.
- Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions to create more effective marketing strategies.
- Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment.
Your Compensation…
Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $89,133 - $150,768. The salary range may vary based on the specific geographic location in which the candidate resides.
Your Interview Process…
To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.
The standard interview process includes:
- Behavioral Interview with Talent Acquisition
- Online talent assessment
- Hiring Manager interview
- Stakeholder interview
*Additional interview steps may be added depending on the position or if further evaluation is needed.
Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.
About ReSource Pro:
Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability. With a global team of more than 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments – consistently earning a +96% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization and transformative data and technology solutions. For the 15th time since 2009, it was recognized in 2024 by Inc. 5000 as one of the fastest growing companies in the US.
Equal Employment Opportunity Policy
ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
