Job description
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We’re motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That’s because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don’t hold our hands, but they’re in our corner whenever we ask for help - and our environment is flexible and remote-first.
As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You’ll collaborate closely with product marketing, demand gen, sales, and customer success to build a full-funnel content engine that fuels growth. The ideal candidate brings a blend of corporate and agency experience, excels in creative storytelling and campaign execution, and has a track record of leading initiatives that drive brand visibility and lead generation.
What You’ll Do:
- Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys.
- Manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance).
- Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more.
- Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership.
- Work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs.
- Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output.
- Leverage data, market research and reporting tools to continuously optimize messaging performance.
- Ensure brand voice, tone and messaging consistency across all content and channels.
- Partner with Sales and Customer Success to create enablement content and customer success stories.
What You’ll Bring to the role:
- Relevant degree in Marketing, Communications, Journalism, English or a related field.
- 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology.
- 3+ years managing a content team or function.
- Proven track record of developing high-performing content strategies that drive pipeline and brand authority.
- Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
- Exceptional storytelling, writing and editing skills with a portfolio to match.
- Strong understanding of SEO, content distribution and marketing automation.
- Comfortable translating technical concepts into accessible, engaging content.
- Highly collaborative, organized and data-driven.
- Experience managing agencies, budgets, timelines and campaign workflows.
- Excellent written and verbal communication skills, including executive-level presentations.
- Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs and project management platforms.
Bonus points if you have:
- Experience with video, podcast, or interactive content formats.
- Background in managed hosting technology.
- Familiarity with product-led growth or developer-focused content.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta’s Privacy Policy, including the transfer of your data to the United States.
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