Job description
Location: Remote (AU/NZ/US timezone overlap preferred)
Transform Creative Into Revenue for the World’s Most Ambitious DTC Brands
Right Hook Digital is seeking our first Head of Creative Strategy to build and lead a world-class creative strategy function focused exclusively on DTC/eCommerce brands. This is a rare opportunity to shape how performance creative drives measurable growth across Email, Google Ads, and Paid Social channels.
The Opportunity
As Head of Creative Strategy, you’ll be the architect of our creative excellence - developing systems that consistently turn strategic thinking into revenue growth for our DTC clients. You’ll build the playbooks, lead the team, and own the outcomes that make Right Hook the go-to partner for brands that refuse to settle for average.
We’re looking for someone who doesn’t just get creative strategy, but who can shape it, scale it, and sell it. Someone who can spot the growth levers hiding inside brands and knows how to turn creative into cashflow.
🧠 What You’ll Own
Client Retention: Creative Strategy Systems
- Develop, refine, and own Right Hook’s creative strategy systems + methodologies across Email, Google, and Paid Social
- Build a network of brand-aligned creators and embed them into our client success systems, processes
- Collaborate with strategists, buyers, and creatives to deliver clear, data-backed growth playbooks
- Audit existing client creative outputs and guide direction with scientific thinking, precision and empathy
Revenue Growth: Service Line Impact
- Identify new revenue opportunities through upsells, partnerships, or new service lines
- Own the onboarding and audit experience for new clients — from diagnosis to “Damn, they get us”
- Collaborate with the Growth team to support sales pitches, marketing messaging, and client storytelling
- Represent Right Hook at key events and within thought leadership content
Team Leadership
- Hire, coach, and lead a high-performing global team of creative strategists
- Set team KPIs, run reviews, and foster a culture of accountability and creative excellence
- Build out training, SOPs, and internal pathways that level up our people (and our product)
✅ You’re Perfect If You…
- 3-5+ years leading creative strategy in DTC/eCommerce environments
- Have led a team and understand the balance of candor and care
- Thrive on results, not fluff…you want to win for your clients and your team
- Can toggle between high-level thinking and deep tactical execution
- Are known for turning vague goals into repeatable systems
- Know your way around performance ads, email flows,
- You believe in the mantra “Make people feel something, until they buy something”
- Have first-hand experience with design tools (Creative Suite, Figma, Canva and the like)
🚫 Not for You If…
- You like measuring creative more than producing, ideating or planning it
- You want a role with zero client exposure
- You shy away from data, results, or tough conversations
- You want someone else to tell you what to fix next
- You have never had any hands-on design experience
🎯 Why This Role Matters
This role is the glue between Right Hook’s retention engine and our reputation as a strategic partner. When you succeed, our clients stay longer, grow faster, and tell everyone they know. You’ll help build a department that’s not just creatively excellent, but commercially undeniable.
Why Right Hook Digital?
We’re not another agency playing it safe. We’re building the creative strategy function that DTC brands have been searching for - one that treats creative as a growth engine, not a service line. Our clients include some of the fastest-growing DTC brands globally, and they choose us because we deliver results that others can’t.
This role matters because when you succeed, our clients don’t just grow - they transform their categories. You’ll build the systems and team that make Right Hook synonymous with creative performance excellence.
Why You’ll Love It Here
- Competitive Pay: AUD $120k-$140k base with a bonus scheme
- Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
- Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
- Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
- Full Team Support: From media to creative, our team has your back so you can focus on what you do best.
If you’re ready to make a real impact and join a team that’s all about growth (for you and our clients), we’d love to see what you’ve got. Apply today and let’s make big things happen, together.
