Job description
About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world ship the best products. That starts with creating a place where everyone can do their best work. Whether you’re building on our platform, supporting our customers, or shaping our story: You can just ship things.
About the Role:
Vercel is seeking a Head of Growth Marketing to lead marketing for the self-serve business — the high-velocity, product-led engine at the core of our growth strategy. You’ll own acquisition across digital surfaces — including web, SEO, paid media, localization, and emerging channels like Generative Engine Optimization (GEO) — while partnering closely with Growth Product to drive activation, conversion, and monetization
You’ll also support the Demand Gen team with performance marketing execution and digital channel strategy for enterprise campaigns and ABM programs. This is a high-impact, hands-on leadership role for a growth-minded marketer who knows how to drive signups, scale experiments, and turn traffic into revenue.
What You Will Own:
- Self-Serve Growth Strategy
- Act as the marketing owner for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG motion.
- Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies.
- Website Performance & Optimization
- Own Vercel.com as a growth surface — improving discoverability, conversion, and performance.
- Lead testing and experimentation in partnership with Product, Design, and Engineering.
- Performance Marketing
- Lead paid acquisition across channels (search, display, paid social, retargeting).
- Optimize CAC, payback, and channel ROI through data-driven iteration.
- Support the Demand Gen team by advising on and executing paid campaigns for enterprise and ABM programs.
- SEO & Generative Engine Optimization (GEO)
- Drive organic acquisition through technical SEO and structured content.
- Build visibility in AI-driven discovery surfaces like ChatGPT, Perplexity, and Gemini.
- Localization & Scaled Programs
- Lead the digital localization strategy to grow international self-serve revenue.
- Develop scalable content and experimentation frameworks for global audiences.
- Analytics & Experimentation
- Define and monitor growth KPIs across web and digital channels.
- Build a test-and-learn culture with rapid iteration and tight feedback loops.
- Cross-Functional Collaboration
- Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure.
About You:
- 6–10+ years of experience in growth, digital, or performance marketing — ideally in a PLG or developer-first SaaS environment.
- Proven success scaling self-serve acquisition, activation, and monetization.
- Deep knowledge of SEO, paid acquisition, and website conversion optimization.
- Experience managing high-traffic websites and leading cross-functional growth experiments.
- Familiarity with performance marketing in both self-serve and enterprise contexts.
- Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks.
- Comfort partnering directly with Product and Data teams.
- Bonus Points for:
- Familiarity with Next.js, Vercel, or the modern frontend ecosystem.
- Experience marketing to developers or technical audiences.
- Early experimentation with GEO (Generative Engine Optimization).
- Experience localizing content and digital programs for global reach.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $230,000-$300,000.This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
