Job description
Join a Viral E-Commerce Brand and Build a Creator Army That Drives $1M+ in Monthly Sales with a goal of becoming a $100M brand!
Hadley Designs is on a mission to fill homes and classrooms with inspiring, beautiful products that help families and educators thrive. We’ve built a multi-million dollar stationery and decor brand on Amazon and now, we’re turning TikTok Shop into our next growth engine.
We’re looking for an Influencer & Affiliate Program Director to lead our creator driven revenue revolution. You’ll scale a TikTok Shop affiliate program that turns creators into marketers, mentors, and sales machines. If you’ve ever dreamed of building a high performance MLM style affiliate system in a brand first, mom powered business, this is your shot.
What does success look like?
Success as our Influencer & Affiliate Program Director means turning TikTok Shop into a viral sales engine that mirrors an MLM style creator network, where top performers don’t just sell, they coach others and help them succeed as well. You’ll activate 1,000+ new affiliates each month, drive $1M+ in monthly GMV, and maintain a 10%+ net profit margin by balancing samples, commissions, and ad spend with ruthless efficiency. Within six months, you’ll promote your first tier of paid creator-coaches who mentor others and help scale the program without bloating headcount. You’ll turn our VIPs into micro-leaders, build a creator community that self-replicates, and launch contests, playbooks, and incentives that get 50%+ of affiliates posting weekly. This role isn’t about managing influencers, it’s about architecting a movement that drives compounding growth through aligned incentives, smart systems, and unstoppable momentum.
KPI’s:
- $1M+ monthly sales from TikTok affiliate videos
- 1,000+ new creators activated monthly
- 50%+ weekly posting rate among creators
- 10%+ net profit margin, balancing commissions, samples, and fulfillment
- 10% MoM growth in GMV from top VIP creators
- In 6 months, TikTok becomes a serious challenger to our Amazon channel
🧱 Your One Thing
Build and scale a flywheel-style creator program on TikTok Shop that generates compounding growth. You’ll recruit, train, and empower creators, especially VIPs, to coach and inspire others.
🔥 Your Top Priorities (20% BIG ROCKS)
- Design and implement a tiered creator incentive program with SOPs, playbooks, and growth systems
- Build & manage a Discord community of creators to drive engagement and retention
- Elevate our top 50 creators into paid coaches or incentivize them to scale content output
- Maintain 10%+ net profit margin by managing costs, incentives, and campaign alignment
🛠️ Weekly/Monthly Responsibilities (80% Ongoing Execution)
- Track performance and identify high leverage creator segments
- Run contests, build newsletters, and maintain CRM (via Euka)
- Manage ad performance on TikTok and A/B test creator content
- Host group trainings, analyze trend reports, and send out scripts/hooks
- Audit content, launch campaigns, and run ongoing program improvements
🧠 You’ll Thrive Here If You’re:
A systems thinker who can build and scale from scratch
Analytical and creative, data and hooks are both your language
Familiar with affiliate, influencer, or network marketing (bonus if you’ve done MLM or high-ticket sales)
Obsessed with creator engagement, coaching, and performance
Energized by helping creators succeed while hitting big revenue goals
2+ years leading influencer/affiliate programs or ambassador communities
Proven success managing creators and driving measurable sales
Strong communication and coaching skills
Experience in e-commerce or TikTok Shop preferred
Bonus: AI-savvy and familiar with performance-driven marketing tools
Why You’ll Love It Here:
- A CEO who’s all-in on Affiliate Marketing (with a head of marketing that is wicked smart).
- Cash, tools, and freedom, no leash, just trust.
- Remote Full Time Work
- Flexible Schedule
- Regular Interaction with CEO
- Established Company doing business for 10+ years
- Personal Development
- Autonomy of time and schedule
