Summary
Company Pirsonal is seeking a 100% remote Marketing Manager with at least 3 years marketing experience to lead their marketing team. The Marketing Manager will be responsible for developing and implementing marketing strategies with a focus on demand generation and content creation, as well as conducting competitor analysis and creating reports. They must have hands-on experience with CRM and SEO tools, excellent organizational skills, good communication and interpersonal skills, and a relevant MA or marketing certifications.
Requirements
- At least 3 years experience in marketing (SaaS, a plus)
- Being customer-centric
- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, etc
- In-depth knowledge of big data analysis
- Regularly produce and present reports
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- MA in Marketing, Management or similar relevant field
Responsibilities
- Lead generation: define personas and create nurturing inbound and outbound campaigns based on needs assessment, verticals and territories using marketing automation systems
- Email campaign: develop prospect and customer segmentation, conduct analysis and create targeted and differentiated value propositions for an array of personas
- Content creation: create original and a variety of content in different mediums: Website copy, emails, landing pages, collateral; optimize Web content with SEO best practices
- Sales support: streamline the marketing to sales lead qualification process and provide sales tools, e.g., corporate and product PowerPoint presentations, to expedite the sales cycle
- Website: have design and navigation experience as well as content strategy experience for nurturing specific personas
- Marketing strategy: conduct competitor SWOT analysis and identify market trends
- Graphic design: create concepts for visuals for both internal and external campaigns and collaborate with graphic designers to execute them
- Reporting: create monthly reporting of all Marketing deliverables, status of projects, identify obstacles, provide solutions to overcome those obstacles
- Events: assist with major conferences, including booth design, invitation management, logistics, multimedia requirements and conference participation for analysts
- Internal communications: participate in internal sales and research analyst calls
- Social media: develop awareness and thought-leadership campaigns
Preferred Qualifications
Addition marketing certifications are a plus
Benefits
This is a remote position
