Job description
About PathFactory
PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue.
PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.
Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions.
Position Summary
As a Marketing Programs Success Manager, you’ll serve as a strategic partner to our B2B marketing customers, helping them drive measurable outcomes using PathFactory’s platform. This role is ideal for a demand generation or ABM marketer who loves using technology to activate programs, optimize engagement, and scale marketing success across the customer lifecycle.
You’ll work with a portfolio of Enterprise and Commercial accounts, partnering with Marketing, Sales, and Customer Experience stakeholders to ensure adoption, success plan execution, and value realization. You’ll translate business objectives into tailored strategies and work cross-functionally to deliver insights, enablement, and program success.
Key Responsibilities
- Partner with B2B marketers to translate demand generation and ABM strategies into successful PathFactory programs.
- Drive value realization by aligning product use with campaign goals, buyer journeys, and content strategy.
- Deliver tailored success plans, coaching, and recommendations to increase adoption and drive business outcomes.
- Guide customers through instance hygiene, content activation, and experience creation best practices.
- Engage across Marketing functions — including Demand Gen, ABM, Content, Marketing Ops, and Customer Marketing — to influence strategy and execution.
- Use platform insights to deliver data-backed recommendations and proactively flag risks or opportunities.
- Partner with Account Directors on renewal and expansion planning.
- Serve as a voice of the customer, collaborating with Product, Marketing, and Support to share feedback and improve customer outcomes.
Requirements
- 3–5 years in B2B marketing, ideally in demand generation, ABM, or lifecycle marketing roles.
- Proven experience using marketing technology platforms (e.g., MAPs, ABM tools, CRMs, content experience platforms) to launch and optimize programs.
- Strong understanding of campaign performance metrics, buyer journeys, and personalization strategies.
- History of translating marketing goals into tech-enabled programs that drove measurable impact.
- Comfortable working with cross-functional teams and executive stakeholders.
- Bonus: Prior experience in SaaS customer success, consulting, or customer marketing.
Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory.
Location
PathFactory is a remote-first company and will consider qualified applicants located anywhere in Ontario.
Why Work at PathFactory?
This is where we get to boast a little about why we’re awesome and why it would be awesome for you to work with us. PathFactory is a fast-growing, innovative marketing technology company with a corporate culture that values individuality and diversity. We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly, and highly collaborative work environment. PathFactory’s leadership is transparent, approachable, and committed to the growth of each and every team member. Weekly all-hands meetings, company events, and an Employee of the Quarter Award for the team member who best embodies our values – these are all cherries on top of the PathFactory cake!
What we offer:
- Time to recharge - Enjoy 4 weeks of paid vacation, accrued throughout the year, to promote a healthy work- life balance.
- Comprehensive benefits - Generous medical, dental, and vision coverage, along with the option to participate in the company GRSP through WealthSimple.
- Give back to your community - Take advantage of 2 paid Volunteer Time Off (VTO) days per year to support causes that matter to you.
- Recognition that matters - Celebrate achievements, recognize peers, and earn rewards through Props, our employee recognition program.
- Continuous learning - Expand your expertise with “DevTalks”, featuring insights from global thought leaders
Don’t forget to check out our TrustRadius and G2 Crowd reviews to hear from our customers too.
Interested? We’d love to hear from you.
If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through.
PathFactory is an equal-opportunity employer.
It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
