Summary
Join Numerade's dynamic team as a seasoned Performance Marketing Manager to scale paid digital marketing efforts and drive measurable results through strategic campaign management and optimization.
Requirements
- 5+ years of hands-on performance marketing experience
- Extensive SEM experience, managing large-scale campaigns (100,000+ keywords)
- Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize
- Self-motivated, collaborative, with a strong work ethic
- Previous CRM management experience; familiarity with Iterable is a plus
- Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing
- Proven track record of delivering measurable results through performance marketing
- Excellent communication and organizational skills
- Ability to work in a fast-paced, ever-changing environment
- Strong proficiency in analytics tools and platforms
Responsibilities
- Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords
- Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI
- Relentless pursuit of growth through well designed AB tests with flawless execution
- Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns
- Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality
- Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn
- Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications
Benefits
- Competitive salary with a significant upside in equity
- 100% covered Medical, Dental, Vision for you AND 50% for your dependents
- Work from home, we’re remote-first
- Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
- 401k Plan
