Summary
Join Numerade, a venture-backed startup, as the Head of Growth to own revenue and drive user growth and retention. You will partner closely with founders to hit aggressive revenue goals. This role is for someone who wants to have an outsized impact on the trajectory of a company, work in a fast-paced environment, and be a key player within a dynamic team focused on driving revenue.
Requirements
- Minimum of 7 years’ experience in B2C subscription growth marketing
- An entrepreneurial outlook; you’re VERY comfortable in a “startup” environment
- Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not
- Deep exposure to performance marketing across Google, FB, TikTok, etc. channels
- The ability to leverage data, manipulate data and extract insights
- Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up
- Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources
- Exceptional written and verbal communication skills
- The ability to quickly take a thought and turn it into execution very quickly
Responsibilities
- Drive the overall user growth and retention
- Lead growth and marketing initiatives to generate and retain subscribers
- Build out our brand to become a household name
- Partner with our content teams to drive growth and earn the love of our educators
- Drive subscriber acquisition on and off-platform; pricing and promotion strategy; paid acquisition strategy and execution; overall comms (inclusive of email/sms/PR, etc.) strategy & execution
- Own the revenue goal
- Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis
- Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
- Scale and deepen Numerade’s presence on key social channels
- Build paid media strategies promoting Numerade’s brand and product, with a focus on driving measurable user acquisition
- Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
- Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth
- Partner with our customer success teams to drive overall customer satisfaction and increase retention
- Partner with out content operations team and deepen our relationships with our educators and leverage content for overall growth
- Partner with our product, eng and SEO teams to build and maintain scalable growth initiatives
Benefits
- Salary in the $145K - $190K range with a significant upside in equity
- Medical, Dental, Vision
- Work from home, or wherever. We’re remote-first
- Flexible PTO, holiday, and leave policies, including paid parental leave for new parents - We want you to take time to relax, recharge, and reset
- Remote-friendly environment and culture that nurtures company and team events to stay connected
