Job description
About Lucidya
Lucidya is on a mission to transform how businesses grow by putting Product-Led Growth (PLG) at the heart of our SaaS strategy. We are building a self-serve product experience that empowers users to onboard seamlessly, discover value faster, and adopt features with minimal friction.
To accelerate this transformation, we’re hiring a PLG Product Analyst to be the data backbone of our PLG initiatives, driving visibility into user behaviour, funnels, activation, and retention.
About the Role
As a PLG Product Analyst, you will:
- Own the funnel health, event tracking, and behavioral insights for Lucidya’s products.
- Build the analytics framework that powers PLG adoption, retention, and experiment validation.
- Partner cross-functionally with Product, Engineering, Marketing, CX, and Leadership to deliver data-driven insights that directly impact growth and strategy.
This role is perfect for someone who thrives on:
- Diving deep into user data to define and track activation, time-to-value, and retention.
- Building dashboards that illuminate user journeys and friction points.
- Running experiments and validating hypotheses with actionable insights.
- Being the go-to expert on PLG analytics.
What You’ll Do
- Build and own Lucidya’s product analytics framework from the ground up.
- Define and maintain event tracking taxonomy across PLG features and funnels.
- Design dashboards and reports to track activation, retention, adoption, churn, and growth metrics.
- Partner with Product Managers to design, run, and validate A/B experiments.
- Conduct deep-dive analyses on user journeys, cohorts, and feature adoption.
- Sync product events with marketing tools to enable lifecycle campaigns.
- Deliver monthly analytics reports to leadership with actionable recommendations.
- Maintain embedded dashboards for key modules (Social Listening, OmniServe).
What Success Looks Like
- Data Coverage: % of key events and flows tracked accurately.
- Time-to-Insight: Faster access to clean, actionable data for PMs and leadership.
- Activation Improvements: Optimizations that improve onboarding and time-to-value.
- Adoption Metrics: Growth in usage of core and new features.
- Experiment Velocity: A/B tests executed, validated, and iterated at scale.
- Retention & Churn: Improved ability to predict and reduce churn.
First 90–120 Days
90 Days:
- Audit current analytics and tracking gaps.
- Deliver the Lucidya Product Analytics Playbook (metrics, events, funnels).
- Launch the first unified PLG + Product dashboard.
120 Days:
- Enable self-serve analytics for PMs, PLG, and Marketing.
- Deploy feature-level adoption dashboards across products.
- Implement an experimentation framework across squads.
What You’ll Bring (Must-Haves)
- 5+ years in product analytics, data analytics, or growth analytics (SaaS preferred).
- Deep knowledge of PLG funnels, SaaS metrics, and activation frameworks.
- Hands-on experience with analytics tools: Mixpanel, Amplitude, GA4, Tableau, Looker, or Metabase.
- Strong SQL skills and comfort working with engineers on data pipelines.
- Proven experience supporting A/B testing frameworks and analyzing results.
- Ability to define North Star metrics and align KPIs to business goals.
- Strong communicator with the ability to translate complex data into clear insights.
- Self-starter with cross-functional leadership skills.
Why Join Us?
- 🚀 Shape Lucidya’s PLG initiatives and self-serve product experience.
- 🌍 100% remote role with a collaborative global team.
- 📚 Expand your analytics and PLG expertise in a fast-moving SaaS startup.
- 💡 Take ownership of dashboards, insights, and experiments that directly influence product strategy.
👉 If you’re passionate about data-driven growth and want to be at the center of a PLG transformation, we’d love to hear from you!
