Job description
Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses.
Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country.
Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more.
- Loans Funded: $27 billion in loans funded
- Homes financed: 100,000+ projects funded for our customers across the country
- Geography: 45 states + D.C. where we lend to REIs so they can revitalize neighborhoods
- Employees: Over 450 employees with competitive benefits and perks
This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them.
The Role
We are seeking a talented Product Marketing Manager to join the dynamic marketing team at Kiavi, a leading fintech company revolutionizing financing for real estate investors. As a mission-critical member of our marketing department, you will be responsible for compelling product positioning, go-to-market strategies, market and competitive analysis, and growth campaigns for Kiavi’s suite of lending products with a focus on new/emerging products and markets. You’ll need an eye for quality and attention to detail, along with an ability to grasp and present our products’ value proposition in a way that resonates with our audience and takes Kiavi’s product marketing programs to the next level.
This role will focus on driving our products’ go-to-market (GTM) strategy, customer acquisition, and market expansion, while fostering trust and loyalty among existing customers. You’ll need to be — or become — an expert in real estate investing and financing, developing insightful content that resonates with investors. You’ll design campaigns that not only drive product growth but also build trust, authority, and engagement. You will need to bring customer-centricity, data-driven decision-making, and a collaborative mindset to the role!
Responsibilities
The Product Marketing Manager is a go-to-market planner and excellent cross-functional partner whose customer and product knowledge allow them to drive:
- Positioning and Messaging: Develop compelling positioning, differentiators, and value propositions that appeal to target audiences/buyers. This is brought to life in creative, compelling messaging that resonates with real estate investors of all maturity levels.
- Go-To-Market Strategy and Execution: Lead the GTM strategy for Kiavi’s emerging products and markets, creating and executing unique strategies for each product. Oversee multi-channel campaigns to drive customer acquisition and loyalty.
- Content and Campaigns: In conjunction with Content and Demand, create the content that convinces target audiences to engage with Kiavi and its suite of lending products. Support the customer journey for new and existing customers through a segmentation strategy that delivers the right message at the right time. This includes creating content at every stage of the funnel – from email campaigns to sales collateral – and everything in between.
- Metrics and Analytics: Establish and analyze GTM campaign performance to optimize results and present insights to a variety of cross-functional partners. Evaluate key performance metrics and find opportunities for further optimization.
- Market Intelligence: Learn Kiavi’s brand, products, and target customers. Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify key pain points, motivations, and goals – and use that intelligence to tailor messaging and GTM activities accordingly.
- Cross-Functional Partner: Collaborate with cross-functional teams, including Heads of Lending, Marketing, Product, Engineering, Revenue Operations, Sales, Operations, and Data for go-to-market strategies and activities.
Qualifications
- 5+ years of Product Marketing experience with proven results.
- Degree in Marketing, Communications or related field preferred.
- Experience in developing and managing go-to-market campaigns that deliver results.
- Experience in driving go-to-market programs for both new and existing products.
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.
- Ability to understand data, derive impactful insights, and create clarity.
- Excellent communicator (both verbally & written) with a keen eye for detail and ability to craft compelling narratives.
- Familiarity with creating clear KPIs and measuring the success of campaigns throughout the funnel.
- Ability to partner effectively with cross-functional teams, including marketing, sales, product, operations, legal, and data science teams.
- Nice to have, but not required: you love real estate investing and/or finance.
Kiavi takes a market-based approach to pay, and pay may vary depending on your location. The expected annualized base pay range for this full-time role to be performed remotely is $82,500 - $124,300 + 5% bonus + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus, or benefits.
Benefits and Perks
- Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost.
- Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents.
- Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary.
- Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $85 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation.
- Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it’s approved by their manager.
- Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers.
- 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $6,000 (whichever is less). All employer contributions are immediately vested.
Protect yourself from recruitment scams:
- If you are offered an interview or a role with Kiavi, this will be communicated with you through email, via an official email address ending in @kiavi.com or @lendinghome.com.
- You will never be asked for payments of any kind during the process.
- We also never communicate with candidates via Whatsapp at any point during the recruitment process.
- We won’t ask for personal information or data via text message. If you have any concerns regarding how genuine a text message is, please contact your recruiter.
- You can find our official Kiavi careers page here. We advise you to check that the page details and website addresses match if you have any concerns.
