Job description
Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility.
Branch’s mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
Job Overview
Branch is seeking a talented marketer to lead our brand, organic, social media marketing efforts for the Indian market. In this role, you will oversee the day-to-day management of our brand alternate channel from brand, organic, seo, aso and partnerships. The focus will include brand strategy, communications, public relations, organic and direct marketing, SEO, ASO, content development, influencer engagement, and partnership building. You will collaborate with our Digital, Design, Data Science, Growth, and Product teams to drive brand activations, communications, PR, customer acquisition, retention, brand visibility, and profitability. This position offers a unique opportunity to enhance your brand and organic marketing skills in a dynamic and diverse environment.
Responsibilities
- Develop and implement KPIs and processes for internal brand and communications to scale marketing operations, including contributing to growth projections and budgeting for social media and organic channels including social and alternate channels
- Partner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategies
- Craft customer value propositions for various products and develop strategic messaging frameworks for key touch points, ensuring consistency and quality in all customer communications
- Design and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and content
- Lead brand campaigns to drive organic traffic and growth in ASO and SEO
- Focus on achieving KPIs for organic, direct, and social media channels
- Oversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launches
- Collaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaigns
Qualifications
- 4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role, with a strong focus on fintech and B2C app-first brands
- Experience with agencies or brands in managing and developing organic, direct, and social media strategies
- Strong data-driven skills, with an emphasis on KPIs, metrics, and deliverables
- Proven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications
Benefits of Joining
- Mission-driven, fast-paced and entrepreneurial environment
- Competitive salary and equity package
- A collaborative and flat company culture
- Remote first, with the option to work in-person occasionally
- Fully-paid Group Medical Insurance and Personal Accidental Insurance
- Unlimited paid time off including personal leave, bereavement leave, sick leave
- Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
- Monthly WFH stipend alongside a one time home office set-up budget
- $500 Annual professional development budget
- Discretionary trips to our offices across the globe, with global travel medical insurance
- Team meals and social events- Virtual and In-person
Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications – so if you’re unsure that you meet the criteria, please do not hesitate to apply!
