Job description
Job Title: Sales & Event Marketing Specialist Location: Remote (Travel Required – U.S. based Salesforce & Industry Events)
Department: Sales & Marketing
Reports To: Director of Sales
About Us
Madison Avenue Consulting is a remote-first Salesforce partner offering both professional services and our Salesforce-native healthcare solution, Pulse. Our team is growing rapidly, and we’re expanding our visibility through industry events, Salesforce collaboration, and product marketing.
Role Summary
We’re hiring a Sales & Event Marketing Specialist to lead and coordinate event strategy, marketing execution, and field-level outreach across two brand identities: Madison Avenue Consulting (services) and Pulse (product). This role will focus heavily on event planning and branding for Madison Avenue while also collaborating with the Pulse product team on go-to-market strategy, demo logistics, and Salesforce ecosystem engagement.
This is a hybrid marketing role for someone who thrives at events, enjoys bringing a brand to life, and is comfortable working cross-functionally across product, sales, and partner marketing teams.
Key Responsibilities
For Madison Avenue Consulting (Services):
- Plan and coordinate presence at industry events, Salesforce World Tours, Basecamps, and Dreamforce.
- Oversee booth design, collateral creation, shipping logistics, and brand consistency for services.
- Collaborate with Sales to organize Lunch & Learns, QBRs, and webinars promoting our service capabilities.
- Work with BDRs to execute post-event follow-up campaigns and manage lead pipelines in Salesforce CRM.
For Pulse (Product):
- Support the Pulse Product Strategy team with messaging, branding, and event presence.
- Attend Salesforce Tower Lunch & Learns and product-focused events to evangelize Pulse.
- Collaborate with Product and Sales Engineers to coordinate demos and gather market feedback.
- Assist with crafting product narratives, competitive positioning, and success stories tailored to healthcare providers.
- Maintain alignment with Salesforce Partner Managers to increase visibility and influence within Salesforce sales teams.
Ideal Candidate Profile
- 3+ years in B2B marketing or event management, ideally in the Salesforce ecosystem.
- Prior experience supporting or marketing a Salesforce ISV, PDO, or Consulting Partner is highly valued.
- Skilled at organizing field events, managing logistics, and coordinating internal stakeholders.
- Comfortable attending events, building on-site relationships, and supporting live presentations.
- Strong understanding of Salesforce partner dynamics and event structures (e.g., World Tour, Dreamforce).
- Familiar with tools like Salesforce CRM, HubSpot, or other marketing automation platforms.
Bonus Points For
- Existing relationships with Salesforce AEs, RVPs, or Partner Managers.
- Experience in healthcare or health tech marketing, especially in home care or behavioral health.
- Proven ability to deliver strong brand messaging across product and service lines.
- Ability to produce light graphic or content materials for event promotion.
Why Join Us?
- Help shape the marketing presence for a growing Salesforce Partner and ISV.
- Influence product messaging and partner engagement from the ground up.
- Travel to key events and be at the front line of our client and partner relationships.
- Work closely with a fun, mission-driven, and collaborative team across the U.S.
