Job description
POS-11170
The HubSpot Customer Insights team is looking for a market researcher to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in designing and executing research projects that generate actionable insights to inform business decisions for our Marketing, AI, and Content Management product portfolio. This means you will build a deep understanding of market trends, customer needs, and user behaviors while producing high-quality research that drives strategic decisions. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with product, product marketing, UX research, customer experience, strategy, and leadership teams.
Key Responsibilities include:
- Design and execute comprehensive market research projects from inception to delivery, including survey design, programming, and fielding
- Conduct statistical analysis and uncover meaningful insights and trends from survey results
- Create and maintain research documentation, including project plans, timelines, and research calendars
- Develop clear and impactful reports and presentations that translate complex data into actionable recommendations
- Monitor industry trends and conduct meta-analysis across multiple research projects to identify macro market opportunities
- Collaborate with cross-functional teams to translate business questions into effective research plans
- Manage external research vendors and panel providers to ensure high-quality data collection
- Continuously improve research methodologies and processes, leveraging AI and emerging research techniques
- Perform desk research and synthesize insights from multiple sources including UXR and CXM teams
If you are a strategic thinker with a passion for uncovering customer insights and market trends, and have a track record of delivering high-impact research in a fast-paced environment, we want to hear from you!
What you should have:
- Experience in market research or customer insights within Enterprise SaaS companies
- Proven expertise in survey design and research methodologies
- Strong data analysis skills, with experience with SQL, Python or R to conduct advanced statistical analyses
- Experience with traditional research tools such as QuestionPro or Qualtrics or AI research tools like Outset.ai or Panoplai (Glimpse)
- Experience using AI platforms to streamline and enhance market research processes (Claude, ChatGPT, and Gemini)
- Outstanding ability to translate complex data into compelling stories and actionable recommendations
- Experience managing research vendors and working with panel providers
- Excellent project management skills with ability to juggle multiple research initiatives
- Strong collaboration skills with proven ability to work cross-functionally
- Experience in data visualization and creating executive-level presentations using tools like Looker, Prezi (Infogram), Canvas, or Google Suite
- Background in CRM, Marketing, Content Management, AI or B2B SaaS markets is an added advantage
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range
$112,000—$168,000 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
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