Job description
Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Allied Global Marketing is seeking an accomplished Senior Director, Media to spearhead a top entertainment and attraction client with multiple brands, entertainment, and attraction clients.
The Senior Director will lead strategic direction across all media channels including paid social, paid search, video, programmatic, among others, while providing vision and leadership for their team.
We will be prioritizing candidates that are based in the East Coast or Central time zones as this role will be working EST hours.
Overview:
This position requires a strategic thinker with exceptional organizational abilities who excels in managing a team, multiple client relationships, and complex campaigns in a fast-paced environment. The ideal candidate demonstrates thought leadership in media innovation, can translate performance data and industry trends into actionable strategies, and inspires teams to exceed client expectations.
The Senior Director, Media serves as a primary client relationship owner, driving strategic planning, budget allocation, and long-term media roadmaps. This role is responsible for developing best practices, guiding junior staff, and ensuring continuous improvement in campaign performance and team capabilities. The qualified candidate balances strategy with the ability to provide tactical guidance. The person in this role is expected to lead media strategy development and campaign execution while maintaining deep knowledge of media platforms, ensuring their team has the tools and direction to execute flawlessly.
Responsibilities:
- Ability to guide team members with implementing the strategy and executing the campaigns
- Serve as the senior client contact, presenting strategic recommendations to VP-level stakeholders
- Drive innovation in media strategy, identifying new channels, technologies, and approaches to maximize client ROI
- Oversee multiple campaign budgets, ensuring efficient allocation and optimization
- Create comprehensive measurement frameworks to demonstrate campaign impact and business outcomes
- Lead quarterly business reviews, providing strategic insights and recommendations for future investments
- Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
- Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
- Triage and escalate campaign and performance issues that arise
- Collaborate with cross-functional leaders to ensure integrated campaign execution across creative, account, and analytics teams
Qualifications:
- 7+ years digital media leadership experience with 2+ years in a director-level role
- Proven track record developing innovative media strategies that drive business outcomes
- Hands-on experience managing Meta and Google ad platforms is a must
- Experience managing and mentoring teams of 8+ professionals
- Executive presence with exceptional presentation and client communication skills
- Strategic expertise across Paid Search, Paid Social, YouTube, Programmatic, CTV, and emerging media channels
- Strong understanding of measurement methodologies, attribution modeling, and analytics platforms
- Experience with data management platforms and advanced audience targeting strategies
Details:
- Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
#LI-Remote
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
