Job description
Company Description
Our client is a B2B SaaS Venture Studio focused on building the future, one impactful venture at a time. They’re harnessing the power of AI to fuel the future of small and medium businesses, bringing transformative AI solutions to the businesses that drive our communities forward.
- Fully remote working CST/EST hours
- 25-35 hrs/week
- 16 initial contract with strong likelihood to extend into 2026
- $85-110/hr
Job Description
We’re seeking a hands-on Senior Director or VP of Marketing who thrives at the intersection of strategy and execution. This role requires a marketing leader who can think strategically about brand positioning and market opportunities while rolling up their sleeves to execute campaigns, build systems, and drive measurable growth. You’ll be responsible for marketing both the VC brand and its growing portfolio of venture companies.
This is not a purely strategic role - we need someone who can develop the strategy AND execute it, building marketing operations from the ground up while scaling our brand presence in the competitive venture/AI landscape.
Dual Brand Strategy & Execution
- Develop and execute comprehensive marketing strategies for both the firm as a venture studio and individual portfolio companies
- Create cohesive brand architecture that elevates the studio while supporting individual venture growth
- Balance resources and messaging across multiple brands and target audiences
Hands-On Marketing Operations
- Build and manage marketing tech stack, automation, and attribution systems
- Execute multi-channel campaigns including digital advertising, content marketing, and account-based marketing
- Develop and maintain marketing processes, templates, and playbooks for portfolio companies
- Create and optimize conversion funnels across all touchpoints
Content & Brand Leadership
- Lead content strategy and creation for thought leadership in AI, venture building, and SMB technology
- Manage website development, SEO strategy, and digital presence optimization
- Oversee brand messaging, positioning, and visual identity across all properties
- Develop case studies, white papers, and marketing materials that demonstrate venture studio value
Portfolio Company Marketing Support (as needed)
- Provide strategic marketing guidance to portfolio companies
- Develop scalable marketing frameworks and best practices for early-stage ventures
- Coordinate joint marketing initiatives and cross-promotional opportunities
- Mentor portfolio company marketing teams and founders on growth strategies
Performance & Growth Analytics
- Implement comprehensive marketing measurement and attribution systems
- Analyze performance across all marketing channels and optimize for ROI
- Develop dashboards and reporting systems for leadership and portfolio companies
- Use data-driven insights to continuously improve marketing effectiveness
Ecosystem & Partnership Marketing
- Build relationships within the venture capital, AI, and SMB technology communities
- Develop strategic partnerships and co-marketing opportunities
- Create thought leadership content and positioning within the venture ecosystem
Qualifications
Core Experience Requirements
- 8+ years of B2B marketing experience with significant time in tech, SaaS, AI, or venture capital environments
- Proven track record in venture capital, startup, or high-growth technology marketing - this is essential
- Hands-on execution experience - must be comfortable personally managing campaigns, tools, and tactical implementation
- SMB market expertise - deep understanding of small and medium business marketing challenges and opportunities
Strategic & Execution Skills
- Experience building marketing organizations and processes from early stages
- Strong background in digital marketing, marketing automation, and performance analytics
- Demonstrated ability to develop messaging and positioning for complex B2B technology solutions
- Track record of successful multi-brand or portfolio marketing management
Technical & Analytical Capabilities
- Proficiency with marketing technology stack (HubSpot, Salesforce, Google Analytics, LinkedIn, etc.)
- Strong analytical skills with experience in marketing attribution and ROI measurement
- Comfort with AI/ML marketing tools and emerging marketing technologies
- Basic understanding of product marketing and go-to-market strategy
Leadership & Communication
- Exceptional written and verbal communication skills
- Experience mentoring teams and providing strategic guidance to founders
- Ability to present marketing strategies and results to executive leadership and investors
- Strong project management and cross-functional collaboration skills
Highly Preferred Qualifications
- Previous experience at venture capital firms, accelerators, or venture studios
- Background in AI/machine learning technology marketing
- Experience with investor relations and fundraising marketing support
- Track record of successful startup marketing exits or high-growth scale-ups
- Network within the venture capital and startup ecosystem
What We’re NOT Looking For
- Pure strategists who prefer not to execute hands-on work
- Marketing leaders who primarily delegate rather than personally managing campaigns and tools
- Candidates without direct B2B tech or venture experience
- Those looking for a traditional corporate marketing role with established processes and large teams
Additional Information
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
