Job description
About Us
At 1848 Ventures, we’re not just building companies—we’re shaping the future. As a venture studio focused on B2B SaaS startups powered by data and AI, we’re on a mission to transform the SMB market in industries that are the backbone of the economy, such as construction, real estate, hospitality, retail, and restaurants. Our team of venture builders, data scientists, engineers, and designers leverage cutting-edge AI to build products that empower SMB businesses to succeed.
We’re not following traditional playbooks; we’re creating our own. Join us and help drive innovation in industries where data and AI can make a real impact.
The Opportunity
1848 Ventures is seeking a founding member of its Go-To-Market team to establish the Product-Led Growth function across its portfolio of ventures.
This role will be responsible for defining and executing strategies that accelerate user acquisition, retention, and revenue through product-driven experiences. It will require close partnership with engineering to deploy in-product experiments, to test, measure, and optimize the self-serve onboarding, feature usage and adoption, and conversion flow as a bottom-up process.
In this role, you will embed within the early stages of a venture, as they seek to validate problem-solution fit, and you will be responsible for accelerating growth for the venture, as it scales through its pre-seed phase in search of product-market fit with dozens of paying customers.
As a founding member of 1848’s Go-To-Market team, you will also partner closely with the Growth Marketing function to align paid media, outreach, and sales-led motions with in-product conversion funnels.
What You’ll Do
Product-Led Growth Strategy & Leadership
- Develop and champion a comprehensive Product-Led Growth (PLG) strategy for early stage companies, creating a standardized playbook for our portfolio of AI-powered B2B SaaS ventures.
- Serve as the in-house PLG expert, acting as a player-coach to guide and support venture teams from initial product concept through market testing and initial traction.
- Advise venture teams on go-to-market motions that prioritize product as the primary driver of customer acquisition, conversion, and expansion.
- Establish and report on key PLG metrics and KPIs (e.g., Activation Rate, PQLs, Time-to-Value, Net Revenue Retention) to studio leadership, providing insights and strategic recommendations.
- Design, implement, and optimize in-product experiments directly with engineering teams to observe, measure, and accelerate outcomes that impact KPIs.
Customer Acquisition & Onboarding
- Architect and optimize automated, self-service customer acquisition funnels designed to convert prospective SMB customers with minimal-to-no human intervention.
- Assist venture teams as they design frictionless user onboarding experiences that rapidly guide new users to the core value proposition and their “Aha!” moment.
- Collaborate with venture teams to implement and test growth loops, viral mechanics, and referral programs embedded directly within the product experience.
- Design and implement website and landing page tests that accelerate early adoption of key product features, validating product hypotheses, and establishing usage metrics.
Activation, Conversion & Monetization
- Develop and test data-driven strategies for user activation, engagement, and retention, creating clear pathways that turn free users into paying customers.
- Partner with venture teams to model, test, and implement effective PLG-centric pricing and packaging strategies (e.g., freemium, free trials, usage-based tiers) tailored for the SMB market.
- Leverage in-product messaging, contextual nudges, and lifecycle marketing (email, push, etc.) to drive feature adoption, user success, and upsell opportunities.
- Design experimentation frameworks that demonstrate proven impact on usage, adoption, and conversion metrics to be used across all portfolio ventures.
Data, Analytics & Execution
- Create and foster a culture of continuous experimentation, utilizing A/B testing and product analytics to relentlessly optimize every stage of the user journey, from the first touchpoint to conversion, retention, and advocacy.
- Provide hands-on support to ventures, instrumenting analytics tools, mapping user journeys, configuring engagement tools, and analyzing funnel performance.
- Translate quantitative and qualitative user data into actionable product insights and roadmap priorities that directly fuel growth.
Who You Are
- 10+ years of experience in growth, product management, or marketing within a B2B SaaS environment.
- Strong expertise in PLG frameworks, subscription models, and SaaS retention strategies.
- Proficiency in data analytics, experimentation, and AARRR (Acquisition, Activation, Retention, Revenue, Referral) modeling, and a deep understanding of freemium and trial conversion models in SaaS.
- Demonstrable track record of building and scaling a B2B or B2C SaaS product using a Product-Led Growth model, with specific success in the SMB segment.
- Deep, hands-on experience with the modern PLG tech stack, including product analytics (e.g., Amplitude, Mixpanel), CRM, and user engagement tools (e.g., Appcues, Intercom).
- Highly analytical and data-driven, with a talent for translating complex data sets into clear strategic recommendations and actionable experiments.
- A “doer” mentality, equally comfortable setting high-level strategy and rolling up your sleeves to implement tactics alongside early-stage teams.
- Ability to collaborate cross-functionally and influence C-level executives.
Travel & Location
This role is remote or hybrid, based on your location. While flexibility is key, we also value in-person connections. Whether you’re remote or hybrid, travel may be needed for team building and/or networking.
EQUAL OPPORTUNITY EMPLOYER
1848 Ventures celebrates diversity and is committed to inclusion. All qualified applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.
