Job description
About the Role
Calendly is looking for a Senior Product Marketing Manager to help shape how we bring our products to market and tell our story to the world. In this role, you’ll lead go-to-market efforts, craft positioning that resonates, and partner across the business to drive awareness, adoption, and customer success.
You’ll work closely with Product, Brand, Sales, and Customer Success to help define our product narrative, launch with impact, and ensure customers experience the full value of Calendly. This is a high-impact role for a strategic marketer who’s passionate about product, customers, and storytelling.
What You’ll Do
- Lead go-to-market strategy for new features and products, from planning through launch and adoption.
- Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.
- Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
- Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence.
- Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.
- Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.
- Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations.
- Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.
- Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.
- Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.
Who You Are
- You have 6-8 + years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
- Proven track record owning launches and scaling adoption.
- Strong storyteller who can simplify complex concepts into compelling narratives.
- Customer-obsessed, with deep empathy for user needs and buying behavior.
- Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
- Highly organized, detail-oriented, and can manage multiple projects without losing momentum.
- Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels.
- Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences.
- Critical thinking and narrative skills that help you connect disparate ideas into a cohesive story.
- You’re a driver, someone who can take loosely formed ideas and 70% of the info and move it forward without waiting for perfect clarity.
- Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift.
- You bring positive energy, clarity, and drive as a collaborative team player.
Bonus Points
-
Experience marketing to both self-serve and enterprise customers.
-
Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools
-
Experience with PLG tactics and lifecycle marketing.
What’s in it for you?
Calendly is at an inflection point: millions of people rely on us, and we’re building the next chapter of our platform. You’ll have the opportunity to shape how we go to market, influence key decisions, and bring meaningful work to life. This role offers plenty of room to stretch, experiment, and grow. If you’re excited to do impactful work with smart, kind teammates—and help redefine how people spend their time, we’d love to meet you.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at [email protected]. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Alabama, Delaware, Hawaii, Idaho, Montana, North Dakota, South Dakota, Nebraska, Iowa, West Virginia, and Rhode Island, you will not be eligible for employment. Note that all individual roles will specify location eligibility.
All candidates can find our Candidate Privacy Statement here
Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection
The ranges listed below are the expected annual base salary for this role, subject to change.
Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.
Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Quarterly Corporate Bonus program (or Sales incentive), equity awards, and competitive benefits.
Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows:
- Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
- Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
- Tier 3: All other locations not in Tier 1 or Tier 2
Tier 1 Salary
$168,300—$227,700 USD
Tier 2 Salary
$154,275—$208,725 USD
Tier 3 Salary
$140,250—$189,750 USD
