Senior Staff Technical Marketing Manager

Job description

About 1Password:

We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

We are seeking a Sr Staff Technical Marketing Manager to drive the strategy and execution of our technical go-to-market (GTM) initiatives. In this role, you will be the bridge between Product, Marketing, and Sales, translating complex technical capabilities into clear, compelling, and differentiated messaging. You will develop technical content, competitive intelligence, and enablement materials that showcase the value of our solutions to security professionals, IT/Security decision-makers, and partners. Your work will shape how we position, launch, and evangelize our products in the market, influencing both demand generation and sales acceleration.

As a technical storyteller and strategist, you will create compelling demos, whitepapers, webinars, and technical guides that resonate with practitioners and decision-makers alike. You will lead competitive analysis, working closely with Product and Sales to refine our positioning and differentiation. You will also collaborate with product management to refine roadmaps,work with our sales engineers to create compelling demos, and enable our field teams to execute GTM strategies that drive adoption. You will amplify our technical partnerships by articulating the joint value of the solutions. The ideal candidate has deep technical expertise in cybersecurity, Identity governance access (IGA), identity and access management (IAM), along with a passion for crafting narratives that make complex technology accessible and valuable. If you thrive at the intersection of technology, marketing, and customer engagement, we’d love to hear from you.

This position is remote (open to candidates located in the US and Canada).

What we’re looking for:

• Experience: 8+ years of Technical Marketing, Sales Engineering, Product Management, Product Marketing or related experience. Bachelor or Master Degree in Technology, Marketing, or related field or equivalent work experience.
• Technical expertise: Deep expertise in identity and access management (IAM), MDM, authorization, security best practices, and cloud environments.
• Customer knowledge: Ability to identify customer use-cases and translate them into compelling technical content, and demos.
• Communication skills: Excellent written and oral communication and presentation skills, with the ability to articulate sophisticated technical concepts to non-technical audiences.
• Competitive intelligence: Experience with competitive intelligence, win/loss analysis, and positioning against competitors.
• Technology Partnerships: Proven ability to nurture technical partnerships and engage with technical teams to create reference architectures that drive solution adoption.
• Technical Content: Background in developing detailed technical collateral preferably with a security and identity focus
• Certifications: While not required, security certifications and compliance related qualifications are an asset.

What you can expect:

• Impactful Work: Lead launch and adoption strategies for identity, authentication, and user access security solutions, empowering organizations to stay secure.
• Innovative Environment: Join a team that values creativity, collaboration, and a growth mindset.
• Growth Opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skill set.
• Understand our technical buyers: Understand customer needs and tailor technical solutions to address their specific security and access management challenges.
• Drive the technical marketing strategy: Collaborate cross-functionally with Engineering, Sales, Product Management, and Marketing to align technical messaging and market positioning.
• Create strong technical content: Develop and maintain technical marketing materials, including presentations, workshops, demos, and proof-of-concept projects that showcase the value of 1Password solution use cases. Create reference architectures for various deployment scenarios using 1Password solutions, including technology partnerships.
• Create delightful demo experiences: Craft and build product experiences and demos that highlight integrated use cases across our products.
• Conduct in-depth competitive analysis: Conduct technical competitive analysis, including benchmarking and identifying gaps, to influence product development and support go-to-market strategies.
• Be a spokesperson: Support industry events, speaking engagements, and training sessions to educate and engage with customers and partners.
• Provide technical insights: Act as a conduit for customer and market feedback, providing valuable insights to Product Management and R&D teams to enhance offerings.Evaluate usability, performance, and competitive positioning of 1Password  Extended Access Management, identifying opportunities for improvement.
• Drive thought leadership: Coordinate with internal PR and external media on the publication and promotion of technical marketing content.

USA-based roles only: The annual base salary for this role is between $172,000 USD and $232,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $158,000 CAD and $214,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.

What we offer:

We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

Health and wellbeing

> 👶 Maternity and parental leave top-up programs

> 👟 Wellness spending allowance

> 🏝 Generous PTO policy

> 💖 Company-wide wellness days off scheduled throughout the year

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage

Growth and future

> 📈Company equity for all full-time employees

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions

> 🔑 Free 1Password account (and friends and family discount!)

Flexibility and community

> 🤝 Paid volunteer days

> 🌎 Employee-led DEIB programs and ERGs and ECGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing [email protected] with subject “AI accommodation request”. For additional information see our Candidate Privacy Notice.