Job description
JOB DETAILS
Job Title: Social Media & Influencer Outreach Specialist
Location: Remote
Work Shift: PST Timezone
Working Hours: 12-14 hours per week/ Part-time, but has the potential to scale
JOB DESCRIPTION:
We are a dynamic and innovative brand seeking a creative and results-driven Social Media & Influencer Outreach Specialist to help us amplify our online presence and build strong relationships within our community. As a key member of our marketing team, you will be responsible for driving engagement, creating organic conversations, and fostering brand partnerships to help us grow our reach and influence.
RESPONSIBILITIES:
Community Engagement on X (formerly Twitter):
- Monitor and manage conversations on X (formerly Twitter) related to the brand and industry.
- Actively comment on and engage with celebrity posts, influencers, and followers to initiate organic, authentic conversations.
- Build and nurture a community of engaged users and brand advocates.
Gifting Campaigns:
- Research and identify micro-influencers who align with our brand and values.
- Coordinate and manage the gifting process for influencers, sending out up to 50 product gifts per month.
- Track the success and impact of gifting campaigns to measure ROI and engagement.
Influencer Outreach & Partnerships:
- Manage relationships with influencers, negotiating collaborations, partnerships, and campaigns.
- Oversee influencer communications and ensure the alignment of brand messaging in partnerships.
- Track influencer performance, monitor content, and ensure deliverables are met.
Campaign Reporting & Strategy:
Track and report on the success of engagement and influencer campaigns.
Use analytics to optimize influencer outreach strategies and content.
Continuously identify opportunities for growth within influencer relationships and community engagement.
Proven experience in social media management, particularly with platforms like X (formerly Twitter).
Strong understanding of influencer marketing and ability to identify relevant influencers for brand partnerships.
Excellent communication and relationship-building skills.
Detail-oriented with the ability to manage multiple projects and campaigns simultaneously.
Creative, resourceful, and proactive in finding opportunities for engagement and partnership.
Knowledge of social media analytics tools and experience in measuring campaign performance.
Experience in handling gifting campaigns and tracking influencer ROI is a plus.
