Job description
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CPT-8789 Social Media Manager
REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior-Advanced
MIN. HOURS/WEEK: 20 hours/week
SHIFT TIME ZONE: EST
SHIFT HOURS: Flexible
SHIFT DAYS: Monday-Friday
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: N/A
REGION PREFERENCES: N/A
Responsibilities
- Social Media Management: Set up and maintain social media accounts, ensuring profiles are updated, engaging, and aligned with brand identity.
- Content Optimization: Enhance content reach by posting strategically, optimizing for SEO, and selecting the best platforms for the target audience.
- Content Creation & Posting: Develop and schedule dynamic, engaging posts in various formats (written, graphic, video) to maintain audience interest and brand reputation.
- Community Engagement: Foster relationships with followers, respond to comments/messages, and create a sense of community and trust around the brand.
- Digital Marketing Coordination: Align social media efforts with broader digital marketing strategies, collaborating with marketing teams for consistency.
- Customer Service: Monitor and respond to customer inquiries via social media to ensure prompt and effective customer support.
- Audience Analysis & Reporting: Track audience demographics and engagement trends, providing insights to optimize content and marketing strategies.
- Ad Setup & Management: Plan, launch, and optimize paid social media campaigns to meet promotional goals.
- Performance Analysis: Monitor social media ad performance, analyze campaign success, and suggest improvements for future marketing efforts.
- Video Editing: Edit and optimize video content for social media platforms to enhance engagement and reach.
Deliverables
- Monthly Social Media Performance Report: Engagement metrics, content effectiveness, and growth insights.
- Ad Performance Report: Summary of ad spend, reach, conversions, and recommendations for future campaigns.
Qualifications
- Proven experience in social media management, content creation, and engagement strategies.
- Strong understanding of social media algorithms, trends, and best practices.
- Experience with SEO principles and digital marketing coordination.
- Excellent written and verbal communication skills.
- Ability to analyze social media insights and adjust strategies accordingly.
- Proficiency in social media tools and scheduling platforms.
APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED
- Facebook, Instagram, Twitter, LinkedIn, TikTok
- Canva, Adobe Photoshop, or other design tools
- Buffer, Hootsuite, or other scheduling tools
- Google Analytics, Meta Business Suite
- Video editing software (Adobe Premiere Pro, CapCut, or equivalent)
CLIENT INDUSTRY: Digital Marketing / Social Media
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!
