Job description
Your career as a Social Media Manager at Booksy will give you the opportunity to shape our brand’s voice and community across our US social media channels. You’ll be instrumental in maximizing brand exposure, fostering a vibrant online community, and driving meaningful engagement.
Working remotely within the US market and reporting to the Director of US Marketing , you’ll be excited by the prospect of experimenting with new ideas and leveraging user-generated content (UGC) to consistently communicate our brand message. You’ll find yourself deeply understanding social media trends, local audience behaviors, and the competitive landscape to gain a strategic advantage.
In this role, you’ll lead the creation and execution of a local social media strategy that aligns with global marketing goals while catering to the US market’s unique needs. You’ll oversee the creation of compelling content that resonates with local audiences across platforms like Facebook, Instagram, and TikTok. You’ll develop and foster an active online community, interacting with followers and using social listening tools to identify engagement opportunities. You’ll define clear KPIs for social media performance, analyze campaign success, and provide actionable insights for optimization. You’ll also drive follower growth through organic strategies and collaborations, and develop campaigns that encourage customers to create and share content related to the brand.
Compensation:
- Base Salary: $71,000-84,000
Essentially, to ensure you succeed in this role you’re going to need…
- You’ll need proven, hands-on experience in social media management, content creation, or digital marketing, preferably within a local market.
- A strong understanding of social media platforms, trends, and best practices (Facebook, Instagram, TikTok, etc.).
- Experience in community management, content creation, and influencer collaboration.
- Strong analytical skills with the ability to track, report, and act on social media metrics.
- The ability to think creatively and experiment with new ideas to drive social media growth and engagement.
- Familiarity with social media management and listening tools (e.g., Meltwater, Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills, with a knack for creating compelling, on-brand content.
The Booksy benefits we offer are:
- Remote work with flexible work schedules.
- Comprehensive health, dental, and vision coverage.
- Company paid STD, and $25,000 Basic Life.
- Voluntary LTD.
- 401k - 50% match up to 6% of contributions paid annually/ 3-year vesting period.
- PTO - Exempt employees - unlimited with manager approval,Non-exempt employees - 160 hours/year (does not roll over).
- Parental Leave - 12 weeks of leave; after 12 months of employment
- EAP (Employee Assistance Program).
- Voluntary Pet Insurance through Pet Benefits.
- Booksy benefit $50 per month to use on services in our app.
- Discounts via BenefitHub.
A bit about Booksy:
A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange ‘me time’ moments, we’re in the business of helping people thrive and feel fantastic.
Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we’ve got to be honest, you won’t always find that here. However, if you’re a driven self-starter, with initiative and the motivation to grow your career in an environment that’s rapidly changing as we scale-up globally, then the chances are that you’ll love it at Booksy.
Our Diversity and Inclusion Commitment:
We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.
