Job description
Social Media Specialist
For Instagram, Facebook, and Google My Business (GMB) | Helping U.S. Small Businesses Shine
1. What is this job all about?
Imagine being the voice behind hundreds of small businesses in the U.S., making their brands pop online.
Your mission: create eye-catching, scroll-stopping social posts—mainly for Instagram, Facebook, and GMB. Every day, you’ll bring businesses to life with fresh, creative content that gets noticed and drives business results.
2. What kind of personality would thrive in this job?
If you:
Live and breathe social media (and your friends always come to you for Insta captions),
Have a sharp sense of design and notice the little details that make a post pop,
Are always learning about U.S. culture, memes, and digital marketing trends,
Enjoy thinking like a business owner—knowing your post’s impact on a brand,
Like working fast, love feedback, and don’t mind changing things up,
Are a bit of a perfectionist when it comes to visuals or words,
…then you’ll feel right at home here.
3. What will you be given for every website or client?
For each small business, we’ll give you:
Their website or basic info (so you understand what they do),
Brand guidelines or a style vibe (if they have it),
A clear brief for every post (sometimes just the topic, sometimes more detailed),
Access to Canva, creative assets, and cool stock photos,
Examples of what “great” looks like,
Ongoing feedback and training to help you grow.
4. What is expected from you?
You’ll:
Review creative social posts that match each brand’s personality,
Adapt your style for different businesses (from pet groomers to pizzerias),
Use your digital marketing knowledge to review posts that actually drive results,
Review content with the client’s audience and business type in mind, using research to validate tone and relevance.
Hit daily or weekly post targets—quality + quantity matter,
Take feedback and keep improving your craft,
Stay up-to-date with U.S. culture, trends, and business landscape,
Always deliver polished, detail-oriented work.
5. What skills will enable you to be successful?
You’ll crush it if you can:
Write punchy, fun, and mistake-free English (U.S. style!),
Have an excellent design eye and can refine visuals for clarity and engagement,
Use tools like Canva or Photoshop for professional-quality results,
Understand basic digital marketing—what works, what doesn’t,
Can research a business quickly and apply that knowledge to editing,
Spot what’s trending (and know when to use it),
Stay organized—think lots of posts, lots of clients, lots of variety,
Communicate fast and clearly (with your team and your manager),
Balance speed with attention to the smallest detail.
6. What mindset would thrive in this role?
Curiosity: You love to learn about new businesses, tools, and trends.
Ownership: You treat every post as if it’s your own business.
Empathy: You care about your clients’ goals and your teammates’ success.
Growth: You’re hungry for feedback and new skills.
Discipline: You stick to deadlines and keep quality high.
Comprehensive Thinking: You see the big picture and the fine details—every time.
7. What is black & white (and not grey)?
Quality & Deadlines: Every post must look good and go out on time—no exceptions.
Authenticity: No copying, no plagiarism. All posts must be original.
Respect for the Brand: Every post must fit the client’s vibe—no off-brand jokes, no cringe.
U.S. Market Focus: We’re serving American small businesses. Posts should always feel local to their world.
Feedback is non-negotiable: You’ll get a lot—take it as a badge of growth.
Ready to jump in?
If this sounds like you, apply with:
Your resume,
2–3 examples of your social media posts/designs,
A quick note on why you’re perfect for this gig.
We’re vSplash. We believe in inspiring and instigating—helping small businesses shine, and our people grow. Want to create the next viral post? Come join us.
Email: [email protected]
