Job description
Strategic Marketing Director at FinFit
The Marketing Director is responsible for setting the strategic direction and priorities for the marketing team, ensuring alignment with organizational goals across all channels. The role involves leveraging data-driven insights, optimizing user experience, driving go-to-market strategies, and creating impactful content for key stakeholders. The ideal candidate is a visionary leader with exceptional analytical, strategic, and executional skills, capable of fostering collaboration across teams and delivering measurable results.
Qualifications we value
●Bachelor’s degree in Marketing, Business, Communications, or a related field.
●10+ years of experience in senior marketing leadership roles.
●Proven track record of setting and executing successful marketing strategies.
●Strong analytical skills with expertise in KPI tracking and data-driven decision-making.
●Exceptional leadership and team-building capabilities.
●Deep understanding of UX principles and audience development strategies.
●Outstanding verbal and written communication skills, with experience in content creation.
Key responsibilities
1. Strategic Direction and Team Prioritization
a.Define and communicate the strategic direction for the marketing team, ensuring all activities align with organizational objectives.
b.Prioritize initiatives and allocate resources effectively to meet goals across all marketing channels.
c.Mentor and support team members, fostering a culture of innovation, collaboration, and accountability.
2. Data Analysis and KPI Reporting
a.Oversee the collection and analysis of data to evaluate marketing performance against key performance indicators (KPIs).
b.Deliver actionable insights to inform decision-making and optimize marketing strategies.
c.Present regular performance reports to leadership and key stakeholders.
3. Platform UX Improvements and Optimizations
a.Lead efforts to enhance platform user experience (UX) through improvements in design, content, and audience development.
b.Incorporate customer feedback to drive continuous optimization and ensure alignment with user needs.
c.Collaborate with Product, Design, and Development teams to implement changes effectively.
4. Go-to-Market Strategy and Execution
a.Design and execute go-to-market strategies for channel partners in partnership with the Chief Revenue Officer (CRO).
b.Ensure effective coordination across teams to deliver seamless and impactful launches.
c.Identify and develop new market opportunities to drive growth.
5. Content Generation and Impact Reporting
a.Oversee the creation and design of impact reports tailored for enterprise clients, showcasing measurable outcomes and value.
b.Develop high-quality, engaging content that reinforces the brand’s mission and drives client engagement.
6. Go-to-Market for Special Projects and Partnerships
a.Lead the go-to-market strategy and execution for special projects and partnerships.
b.Build and maintain strong relationships with strategic partners, ensuring mutual success and alignment.
c.Identify and implement best practices to enhance collaboration and maximize impact.
