Job description
Be extraordinary - Excite the ordinary!
Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We’re an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.
Are you looking to take on a new challenge? Let’s talk.
Our Influencer Marketing Team is the engine for our most important marketing channel for the biggest part of Europe and thrives for success with new creative approaches and “think new” mentality when it comes to content and formats. You are a passionate people leader, and you are only waiting for the chance to bring a unique product of one of the fastest growing consumer brands to the next level? We are looking for your application!
Your responsibilities
- You lead the creator marketing teams of 2 countries (Netherlands/Belgium,DACH) strategically as well as operationally, considering the company goals and marketing mix in combination with the local market needs.
- You oversee the allocation of a 6-digit budget across markets, channels, and formats to enable each team to spend it efficiently.
- You are the sparring partner for your team members, support them regarding the conceptualization of marketing campaigns and develop structures and processes to fuel efficiency.
- You ensure engaging and entertaining content to go live across all funnel steps in each of the markets by bringing an in-depth understanding of channels, formats, and content trends to the teams as well as by being a great creative sparring partner to them.
- You steer local teams by translating global strategy & frameworks into local roadmaps
- You review and report performance for all markets, indicating areas of optimization
- You develop local teams to ensure growth and upskilling of all teamies.
- You ensure gold star content for teams, through reviewing local influencer content and helping teams improve to ensure creative, unique and engaging content reflecting air up’s brand standards
- You focus strategically on local regions to ensure Awareness, interest and ROI, creative excellence, through local team creator selection, briefing and execution as related to business goals.
This is you
- You have 5+ years of experience in content creator marketing, of which you worked +2 years in a position with functional as well as disciplinary leadership responsibilities.
- You have ideally experienced in an influencer marketing environment, have worked in a fast-paced consumer brand or FMCG environment, and you have a proven track record of successful, engaging campaigns or content collabs/partnerships.
- You are a social media expert with strong marketing communication skills and a creative understanding of how to build up a funnel. Your strong strategic competence makes it easy for you to conceptualize the content creator marketing approach on region, market, or campaign level.
- You work data driven and have a good analytical understanding of marketing and campaign KPI’s combined with strong Excel/Google sheet skills.
- You are fluent in English, all other languages are a plus
The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.
But what’s in for you?
🏖 30 days of vacation
🏷 discount on our products
💰 employer-funded pension & location related insurances (may vary per country)
🏡 purpose built office in MUC
📈 personal development
🎉 regular team events
🏁 start-up spirit
🌍 workation options (availability may differ by role)
air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.
