Vice President of Marketing

Job description

About Us

FOR entrepreneurs. BY entrepreneurs.

Bizee is a leading business formations company that has helped over 1 million entrepreneurs start and grow their businesses over the last 20+ years. We are passionate about empowering everyday individuals and believe that everyone should have the opportunity to achieve their dream of becoming an entrepreneur.

Our team members are at the center of everything we do.

We believe that our people are our greatest asset and are committed to providing them with the support they need to succeed. We offer a variety of benefits, including competitive salaries, comprehensive health insurance, and generous paid time off.

Did we mention that Bizee has been founder led and a 100% remote first company since 2004?

If you are passionate about entrepreneurship and want to join a team that is allowing anyone to become an entrepreneur, then we encourage you to take a look at our available job postings.

Role Overview

We are seeking an experienced, innovative VP of Marketing to join our leadership team and drive our marketing strategy forward. This role will work closely with the CEO and Chief Brand Officer to strengthen our brand, optimize our marketing funnel, and accelerate growth. The ideal candidate will thrive in our small startup environment while bringing sophisticated marketing expertise across multiple channels and disciplines.

Roles & Responsibilities

Strategic Leadership

• Lead the development and execution of Bizee’s marketing strategy, emphasizing our transition from a transactional model to a comprehensive small business platform.
• Drive brand awareness, customer acquisition, and revenue growth through innovative, data-driven marketing initiatives.
• Collaborate closely with the CEO and Chief Brand Officer to align marketing strategies with overall business objectives.
• Establish and track KPIs that effectively measure marketing performance across all channels.

Comprehensive Funnel Strategy Development

Create and implement a full marketing strategy across the entire customer journey:

TOFU (Top of Funnel) - Awareness Stage

• Develop content marketing strategies including SEO-optimized blog posts, infographics, how-to guides, and tutorials.
• Oversee paid advertising campaigns across Google (Search & Display) and social media platforms.
• Direct social media marketing efforts, including content sharing and influencer collaborations.
• Guide video marketing initiatives, including educational and explainer videos.
• Ensure website and content are optimized for search engines with both on-page and off-page SEO strategies.
• Track and optimize key TOFU metrics: website traffic, social media engagement, click-through rates, and brand mentions.

MOFU (Middle of Funnel) - Consideration Stage

• Design lead nurturing strategies through email drip campaigns and segmented email marketing.
• Coordinate webinars and product demonstrations to showcase Bizee’s solutions.
• Oversee development of case studies and testimonials that build trust with potential customers.
• Direct retargeting ad campaigns to re-engage website visitors.
• Create gated content and interactive tools that generate quality leads.
• Optimize landing pages and lead capture mechanisms.
• Monitor MOFU metrics: lead conversion rates, engagement with lead magnets, email performance, and webinar attendance.

BOFU (Bottom of Funnel) - Decision Stage

• Implement product trial strategies and special offers to encourage conversions.
• Develop limited-time promotions and bundled packages.
• Coordinate sales consultation processes to address customer questions.
• Create urgency and scarcity tactics to drive decision-making.
• Showcase social proof and customer reviews effectively.
• Ensure clear pricing information and strong calls-to-action.
• Analyze BOFU metrics: conversion rates, trial sign-ups, sales call bookings, revenue, and customer retention.

Content & Brand Development

• Spearhead content marketing strategies across multiple formats (website, email, video, social).
• Oversee the evolution of Bizee’s brand identity, emphasizing our positioning as a lifestyle brand for entrepreneurs.
• Develop compelling messaging that resonates with small business owners at various stages of their journey.
• Champion AI-forward approaches to content creation and distribution.

Marketing Operations & Technology

• Serve as the organization’s HubSpot power user, maximizing platform capabilities for marketing automation, lead scoring, and analytics.
• Define attribution models and ROI metrics for all marketing initiatives within HubSpot.
• Collaborate with the RevOps team to ensure seamless marketing and sales alignment.
• Implement and optimize marketing technology stack to increase efficiency and effectiveness.

Team Leadership

• Build and mentor high-performing teams across SEO, content marketing, paid media, RevOps, and creative.
• Establish a communications and PR function to elevate Bizee’s industry presence.
• Develop comprehensive social media strategies that build community among small business owners.
• Foster a culture of innovation, experimentation, and continuous improvement.

Growth & Innovation

• Stay at the forefront of digital marketing trends, bringing cutting-edge tactics to Bizee’s marketing approach.
• Implement AI and automation tools to enhance marketing efficiency and personalization.
• Identify new market opportunities and develop strategies to capitalize on them.
• Balance short-term growth objectives with long-term brand-building initiatives.

Qualifications

Experience

• Proven experience in a small to mid-size startup environment, demonstrating adaptability and an entrepreneurial mindset.
• Extensive background in developing innovative content marketing strategies over the past 10 years.
• Deep understanding of multi-channel marketing with expertise in digital, content, and brand marketing.
• Demonstrated success implementing full-funnel marketing strategies (TOFU, MOFU, BOFU).
• Experience building lifestyle brands and connecting with target audiences on an emotional level.

Technical Skills

• Advanced proficiency with HubSpot and marketing automation tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with attribution modeling and marketing ROI measurement.
• Familiarity with AI tools for marketing optimization and content creation.

Leadership & Soft Skills

• Exceptional leadership abilities with experience managing cross-functional marketing teams.
• Strong collaboration skills and ability to work closely with C-level executives.
• Strategic thinking with both short-term execution and long-term vision.
• Creative problem-solving abilities and comfort with ambiguity.
• Excellent communication skills, both written and verbal.

About Our Interviewing Process:

Step 1: Apply to the Job - Upon submitting your application for a position at Bizee, you will receive an immediate confirmation email from our application tracking system. The application process involves uploading your resume and answering a few brief questions about your experience, skills, and suitability for the role. This straightforward application process should take less than 15 minutes to complete.

Step 2: One-Way Video Interview - If your application demonstrates a strong alignment with the role’s requirements, you’ll be invited to participate in a One-Way Video Interview. This is your moment to introduce yourself, highlight your skills and provide context about your professional experience. You’ll be asked 3-4 questions and will have 3 attempts to record the answer that best reflects who you are as a candidate. We’ll send you a link to the interview in your invitation email, and you can record it at your convenience using your smartphone, tablet, or desktop computer with a webcam. Once you’ve completed recording your one-way video interview, we’ll provide an update to your candidacy within seven days or sooner.

Step 3: Job Fit Interview - If during the One-Way Video Interview we confirm that your background seems well-aligned for the role a team member will schedule 30 minutes for you to chat with the hiring manager. Here you’ll be asked questions that give you space to talk about any relevant experience you have for the role.

During this interview you’ll also have time to ask the hiring manager any questions you have to evaluate whether Bizee matches the values and opportunities you want in your next company.

A team member will follow up with you within seven days after the job fit interview to provide you with an update on whether you’re moving to the next step in the hiring process.

Step 4: Skills Interview & Project- After talking with the hiring manager, you’ll do a skills interview with a member of the hiring team. This is a practical evaluation to see if you have the relevant skills to succeed in the role. You won’t be evaluated on skills that don’t matter.

That means no whiteboard algorithm quizzes, and no questions about how many golf balls could fit inside a school bus.

Some roles will require a take home project to further assess your technical skills. If your specific role requires a project you’ll be compensated for it and will be given details surrounding the project from the hiring manager.

Step 5: Final Decision - After the final interview, we evaluate each candidate who made it to this stage, and the hiring team makes a decision. If no candidates meet the hiring bar, we interview additional candidates starting at step two. When it comes to hiring, we’re willing to wait for a great match. In practice, this means that if you receive an offer from Bizee, we think you meet all core qualifications, align with our values, and would be a tremendous addition to the team.

Step 6: Reference and Background Checks - We run all of our background checks via certified third parties.

We promise that we will never reach out to your current employer without your permission. If multiple candidates meet our hiring bar, we may ask for references from 2-3 candidates to help us make our decision.

In some cases, we may request references while scheduling the final interview to help us with moving the process as quickly as possible. While we may request references before the offer stage, they will always be optional until after your final interview, when we’re ready to move toward the offer stage.

Step 7: Offer - Once background & reference checks are complete, we’ll make an offer to you including details about salary, benefits, and other relevant details. Your offer will be determined by the salary range for the role, your relevant experience, and the skills you demonstrate during the hiring process.

We aim to make a competitive offer the first time around. Hopefully, you’ll accept!

• Salary Range of $165,000 - $225,000
• Eligible for Quarterly Bonus
• Health Insurance
• 2 Weeks of Vacation plus 6 Company Holidays Holidays
• 100% Remote (Bizee works CST hours)
• Annual Team Off-sites
• #LI-REMOTE