Summary
Join our team as a Vice President of Marketing to develop and execute a comprehensive marketing strategy that drives lead generation, brand awareness, and customer retention.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field required
- Minimum of 8-10 years of experience in marketing leadership roles, preferably within the home services or green industry (turf management, lawn care, landscaping)
- Proven track record in developing and executing successful multi-channel marketing campaigns
- Strong knowledge of digital marketing, SEO, PPC, and social media
- Experience leading and developing a marketing team, with a focus on driving performance and innovation
- Demonstrated ability to build and manage a brand while driving effective customer acquisition and retention strategies
- Strong analytical skills with the ability to use data and metrics to evaluate campaign effectiveness and make informed decisions
- Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate across teams
- Strong organizational and project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Experience with marketing automation tools, CRM systems, and analytics platforms. Proficiency in Google Analytics, HubSpot, or similar tools
Responsibilities
- Develop and implement a data-driven marketing strategy that aligns with business goals, focusing on customer acquisition, retention, and brand growth across all service areas
- Design and execute multi-channel marketing campaigns to drive high-quality leads. Optimize campaigns across digital channels (SEO, SEM, social media, email) as well as traditional channels like direct mail, print, and TV
- Oversee the development and consistent implementation of the company’s brand across all marketing efforts, ensuring a strong and recognizable brand presence in the turf management industry
- Lead the company’s digital marketing strategy, including paid advertising, content marketing, social media, and website optimization to enhance the online customer experience and improve conversion rates
- Develop loyalty programs, referral initiatives, and personalized marketing strategies to retain customers and increase lifetime value. Work with the customer service team to identify opportunities for engagement and customer satisfaction improvements
- Utilize data analytics to track and measure the effectiveness of marketing campaigns, optimizing them for improved performance. Provide regular reports on KPIs such as lead generation, conversion rates, customer acquisition cost (CAC), and return on marketing investment (ROMI)
- Identify and establish strategic partnerships and sponsorships that enhance brand visibility and create marketing opportunities in key markets. Collaborate with local businesses, influencers, and community organizations to drive grassroots marketing efforts
- Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Mentor and develop team members to support professional growth and drive marketing success
- Support the company’s geographic expansion by designing tailored marketing strategies for new service areas. Conduct market research to understand customer needs and local competition in each new market
- Oversee the marketing budget, ensuring resources are allocated efficiently to achieve business goals. Manage expenditures for paid advertising, sponsorships, events, and other marketing initiatives to maximize ROI
- Collaborate with the sales, operations, and customer service teams to align marketing strategies with business objectives. Work closely with sales to ensure marketing efforts drive qualified leads and support revenue growth
- Leverage customer data and market research to understand customer behavior, preferences, and trends in turf management. Use insights to develop targeted marketing campaigns that resonate with key customer segments
