Job description
About the Role
Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead campaign strategy and execution for our Mid-Market segment. This highly cross-functional role will work closely with field marketing, sales, and product marketing to drive demand, engage practitioners, and deliver measurable pipeline impact. We’re looking for a full-funnel marketer with expertise in ABM, intent activation, and practitioner-led buying cycles. The ideal candidate thrives as the go-to partner for sales, is deeply empathetic to buyer needs, and is passionate about solving hard problems collaboratively.
What you will do
- Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas.
- Drive full-funnel programs by collaborating with field, digital, and channel marketing teams.
- Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers.
- Activate account-based marketing (ABM) strategies using intent signals and personalized content.
- Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies.
- Manage pipeline targets and lead flow by working with marketing operations and SDR teams.
- Track and report on campaign performance, ROI, and influence on practitioner-led opportunities.
- Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints.
Must Haves
- 7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
- Proven success running integrated campaigns for the Mid-Market segment.
- Strong hands-on experience with ABM platforms (e.g., 6sense), MAPs (e.g., Marketo), and intent tools (e.g., Bombora).
- Demonstrated ability to partner closely with sales and influence pipeline outcomes.
- Strategic thinker with a data-driven mindset and full-funnel expertise.
- Exceptional communication, collaboration, and project management skills.
Nice to Have
- Experience building practitioner-focused messaging and supporting technical sales cycles.
- Background in field or channel marketing.
- Understanding of cybersecurity buyer personas and sales motions.
- Familiarity with Salesforce, Sigma, and related performance tracking tools.
- Past success at fast-growing tech companies navigating scale and complexity.
#LI-TC1
At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
Base salary range:
$140,300—$165,000 USD
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
