Senior User Researcher

Job Description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

As a Senior User Researcher, you’ll be involved in all stages of player testing new features and experience improvements across our web, app and digital retail channels. Working collaboratively as part of a passionate team, you’ll put our players at the heart of everything we do to ensure we create amazing player experiences that are bulletproof based on player insights.

What you’ll be doing

• Proactively seek objectives or sign off on UR generated objectives: Work closely with design lead, designers and product owners to collect research objectives for the purposes of delivery research.
• Define approach: Based off the objectives shared, plan, design, and facilitate a range of user research activities, including user interviews, usability testing (remote only for now), workshops, diary studies, guerrilla research to a high standard and ensuring ethical practices.
• Own recruitment: Define the sample of who you need to engage with. Consider inclusivity and accessibility via demographics and lived experience, play behaviour etc.
• Analyse and synthesise research findings: Translate the data gathered into clear, actionable insights and recommendations and/or how might we provocations that inform design decisions and product strategy.
• Communicate research findings effectively: Present research findings in a clear and compelling way to stakeholders at all levels, using a variety of formats (e.g., presentations, reports, workshops).
• Uphold GDPR and ethics best practice: Ensure the end-to-end research process upholds requirements regarding GDPR and ethical engagement with participants.
• Maintain the existing insights repository: Ensure all insight write ups generated for, and by, the design team is maintained and searchable within the insight repository.
• Maintain the existing raw data repository: After each round of interviews, thematically tag each transcript to build out repository of data.
• Upskill those newer to the craft: Upskill design support in how to conduct valid, valuable, actionable insight via the end-to-end research process.
• Develop and champion a deep understanding of our users: Create and maintain user personas, journey maps, and other research artefacts to communicate user needs and behaviours to the wider team.
• Identify knowledge gaps: Raise knowledge gaps with stakeholders and define an approach to solving. This may be related to discovery research objectives, or accessibility and inclusion stress testing of designs/build.
• Keep iterating: Continuously learn and evolve your research skills and experiment with ways of working to continually improve how insight is generated.

What experience we’re looking for

• Identify ways to improve processes and help make them happen.
• Proven hands-on experience as a Senior User Researcher in an enterprise business.
• Demonstrated ability to run remote qualitative studies as well as using unmoderated platforms such as dscout or similar and the additional methodologies these platforms provide.
• Demonstrated ability to help shape the product design direction via applied research methodologies.

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

·       Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.

·       Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

·       Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

·       Empowering every voice– We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.

BENEFITS

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding