Job Description
Description
Our customer is a fast-growing, independent equipment finance company focused on delivering flexible leasing, financing, and asset management solutions to middle-market businesses, vendors, and enterprise clients. Our approach is relationship-driven, consultative, and built around long-term client success—not transactional sales.
We partner across industries including technology, healthcare, manufacturing, and professional services—helping clients access critical equipment while preserving capital and improving operational flexibility.
We are seeking a hands-on Marketing Manager to build and execute a true, full-cycle marketing function—from trade shows and vendor partnerships to digital campaigns and client-facing materials.
This is not a passive or purely digital role. You will be responsible for owning the company’s marketing engine end-to-end, working directly with sales leadership to drive brand awareness, lead generation, and market positioning.
Requirements
Trade Shows & Events
Plan, coordinate, and execute industry trade shows and conferences
Manage booth strategy, messaging, and collateral
Partner with sales teams to maximize lead generation and follow-up
Track ROI and optimize event strategy
Sales & Client-Facing Materials
Develop pitch decks, proposals, case studies, and one-pagers
Translate complex financial solutions into clear, compelling messaging
Support originators and leadership with customized marketing content
Digital Marketing & Social Media
Own and manage LinkedIn and overall digital presence
Create consistent content (thought leadership, deal highlights, insights)
Build targeted campaigns for vendors, end users, and middle-market clients
Brand & Messaging
Refine and maintain a consistent brand voice and positioning
Align messaging with a consultative, relationship-first sales model
Ensure all materials reflect a polished, professional financial services brand
Content Creation
Create and manage email campaigns, website content, and industry materials
Develop blog-style insights and market-facing thought leadership
Turn internal ideas into external-facing marketing assets
Vendor & Partner Marketing
Support vendor finance programs with co-branded materials
Assist in launching and promoting new vendor partnerships
Position the company as a preferred finance partner
Marketing Strategy & Execution
Build and own the overall marketing roadmap
Identify new channels for growth and brand exposure
Track performance and continuously refine strategy
