Job description
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for almost 25 years.
Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.
With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.
To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What you’ll be doing:
- Campaign Management: Plan, build, scale and optimize multitouch global demand generation programs utilizing various marketing tactics with a focus on account-based marketing (ABM), including but not limited to digital advertising, SEO/GEO and email marketing.
- Lead Nurturing: Build and optimize lead nurture programs to move prospects through the funnel, increasing conversion rates and accelerating sales opportunities.
- Vendor Management: Participate in external vendor meetings to better understand and maximize AP’s demand generation platform capabilities.
- Performance Optimization: Analyze campaign performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results.
- Collaboration: Work closely with sales, operations, content, and design teams to align messaging, assets, and campaign tracking that resonate with our target audience.
- Reporting & Analysis: Monitor and report on key demand generation metrics, providing insights and recommendations for improvement to meet MQLs and pipeline targets.
- Testing & Optimization: Implement A/B testing strategies to optimize email, landing page, and ad performance, ensuring consistent growth in lead quality and volume.
- Budget Management: Assist in managing the demand generation budget, ensuring campaigns are executed within budget and deliver maximum ROI.
- Market Insights: Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize demand generation campaign strategies.
- Other responsibilities, as assigned.
What we look for in you:
- Bachelor’s degree in business, marketing, or a related field
- Minimum 5 years in a demand generation role managing $1M+ annual paid media budget with a focus on customers’ acquisition. B2B marketing experience and comfort with complex enterprise buying committees in the tech industry preferred.
- Proven track record of accelerating revenue growth and executing experimentation plans, including creative testing for demand generation campaigns across multiple markets and channels.
- Expertise in paid advertising tools (Google Search, LinkedIn), programmatic display advertising, email marketing, content syndication, SEO, trade publications, ABM tools (6sense preferred), Salesforce, and HubSpot. Strong working knowledge of Excel. Experience with data-driven optimizations and analytics tools is a plus.
- Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics.
- Ability to balance strategic planning with hands-on execution and optimization.
- A proactive, self-starter who excels at multitasking and prioritizing
- Strong project management skills, experience in managing multiple projects in a fast-paced environment and meeting deadlines (previous project management tool experience required, Monday.com preferred)
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Fluent spoken and written English required.
Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.
People: We value our people, customers, and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
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