Brand & Experiential Marketing Manager

Job description

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term.

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year in 2021 and most recently awarded the prestigious Inc. 500 Female Founder Honoree award.  After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
3. We’re a tight-knit, passionate team, where you’ll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

Apothékary is looking for a strategic and self-motivated Brand & Experiential Marketing Manager to join our growing team! This role will report directly to the Senior Brand Manager and will play an integral part in our event strategy to garner earned media coverage, widespread consumer awareness, and new customer acquisition.

This role will support critical brand-building and communications initiatives including (but not limited to) partnerships, thought leadership activities, high-profile events, brand reputation and crisis management.

Responsibilities:

Events

• Own and execute our community and VIP (influencer/media) event strategy to drive brand awareness, engage our partner and customer community.
• Work closely with any third-party vendors involved to ensure seamless execution of events and fulfillment of event and brand partner obligation
• Manage event budgets, and negotiate financial terms, deliverables, and timelines with partners.
• Collaborate with cross-functional teams to ensure messaging, promotion, deliverables, and tactics align with event goals. Coordinate with the social team on promotion calendar and to ensure content is captured at the event.
• Establish success criteria and analyze event impact; prepare stakeholder and executive-level post-event follow up and make recommendations for improvement.
• Work with Senior Brand Manager on our upcoming Dry January activations and Journey East to West in February or March of 2026 - creating concept, finding venue, coordinating with partners, and ensuring a memorable experience for our guests.

Brand Partnerships

• Sourcing and securing brand collaborations that align with Apothékary’s values and ethos, including quarterly product partnerships, hotel collaborations, subscription boxes, and more.
• Execute brand proposals in addition to brand outreach and follow-ups
• Manage run-of-show documents end to end
• Track the cultural landscape, competitive environment and consumer trends to ensure that Apothékary is positioned as industry leader
• Manage partnership budgets, and negotiate financial terms, deliverables, and timelines with partners.
• Coordinate with internal teams (marketing, sales, product) to integrate partnerships into broader business objectives.
• Manage hospitality partnerships and pitch Apothékary for in-room amenities, restaurant mocktails, and other activations.

Ideal candidate:

• Bachelor’s degree in Business Administration, or related field is preferred.
• At least 2+ years of previous work experience in brand marketing and/or experiential marketing with a proven ability to create an impactful event from start to finish.
• Collaborative, hands-on, and willing to support all aspects of event delivery
• Creative, analytical thinker and creative problem solver that thrives in fast paced environment
• Passionate about storytelling through brand marketing
• Passion for health and wellness industry
• Detail oriented with ability to take initiative, prioritize, multitask, and work independently
• Proficient with Microsoft Office and Google Suite or related software.

Bonus points:

• Previous experience at a high-growth, fast-paced startup
• Entrepreneurial mindset

Time and Location:

The role is fully remote but preference will be given to candidates who are NYC based or located near NYC. Candidate must be open to travel to NYC for quarterly events. Our team primarily works off of Eastern Time between 9:00am-5:00pm. Some flexibility will be allowed between those hours, but this role will work closely in collaboration with the full time team and therefore would be expected to work between those regular daytime hours.

This position is available to start immediately. Note that job responsibilities may change based on the company’s evolving needs.

Apothékary is committed to building a diverse and inclusive team where everyone can thrive and contribute to our shared mission. We encourage candidates from all backgrounds to apply.

Compensation:

• Full-time (40 hours per week)
• Salary range: $50,000 - $60,000, depending on experience
• Comprehensive health, dental and vision plans
• Monthly paid Mental Health Days in addition to PTO
• Monthly Apothékary product stipend