Attractions.io

Founded in 2009, we create mobile app platforms and SDKs for visitor attractions.

We help attractions like Merlin Entertainments, Butlin’s, and San Diego Zoo understand guest behavior, improve visitor experiences, increase on-site spending, and build brand loyalty. Our team has 11-50 employees.

Our products include the Attractions.io mobile app platform and MapLayr SDKs. The mobile app platform works as a digital assistant for guests. It gives operators data and control to shape experiences in real time. It helps understand guest behavior, boosts mobile payment conversion rates, increases on-site spending by over 50% on average, targets guests with personalized offers, guides guests with location messaging, and helps exploration with interactive wayfinding. It also addresses common guest frustrations like overcrowding and long lines.

The MapLayr SDK integrates easy-to-use, accessible maps into existing mobile or web experiences. It provides branded, interactive maps that guide guests through indoor, outdoor, and multi-level spaces with accessible directions. It’s built to be developer-friendly, requiring minimal coding.

Over 150 venues worldwide trust us, including Six Flags, Knoebels, The Jockey Club, Columbus Zoo, Kennedy Space Center, Djurs Sommerland, and ZooTampa. Millions of guests use our apps across 4 continents and in 12 languages. We are members of IAAPA, BALPPA, AZA, WAZA, EAZA, and BIAZA.

Our mission is to eliminate friction and unlock the full potential of every visit. Our core values guide how we operate and our culture.

We ‘challenge because we care,’ which means we encourage questions, feedback, and innovative thinking to improve the guest experience. We ‘focus on impact,’ making thoughtful choices to maximize our vision of creating memorable moments. We ‘craft delightful experiences,’ showing our commitment to intuitive design for products and customer interactions. We also ‘generate smiles,’ focusing on the fun aspects of our work and celebrating successes. Finally, we ‘take ownership’.

We are a global, multicultural organization with colleagues working across three continents. We foster a progressive, open-minded meritocracy that prioritizes capabilities.

We maintain a transparent environment to ensure all team members feel heard and welcomed. We embrace feedback and openness to change in our products, people, and policies. Our culture aims for individuals to feel comfortable being their authentic selves and contributing their best.

For diversity and inclusion, we are committed to building an environment where everyone belongs. We address gaps with employee resource groups and focus on inclusivity in hiring practices to combat bias and create a diverse talent pool.

We operate with a remote-first culture, allowing team members to work from anywhere or from our UK office. We prioritize effective online collaboration and provide necessary technology, software, and a virtual office to connect the team. We are Flexa certified, showing our commitment to flexible working environments. Employee resource groups like the ‘Remote Work Guild’ and ‘Women in Tech Guild’ support our team.

We offer several employee benefits: flexible hours with the option to condense them, 33 days of annual leave, competitive compensation and bonus schemes, participation in a share option scheme, a yearly remote working budget, clear personal development tracks with a personal learning allowance, and regular get-togethers at various attractions and experiences.