AutoTrader.ca

As part of TRADER Corporation, we are an advertising partner for Canadian automotive retailers and manufacturers. We manage automotive marketplaces, including AutoTrader.ca and AutoHebdo.net, which together see over 25.7 million visits per month and more than 6 million mobile app downloads. We are Canada’s largest automotive marketplace, connecting new and used car shoppers with retailers and manufacturers.

Established in 1975, we offer advertising services and data insights, along with an integrated digital retail experience for consumers and dealers. Our services include AutoTrader.ca Deal Builder, which helps car shoppers complete more of their buying journey directly from Vehicle Details Pages (VDPs) to generate higher quality leads and boost lead-to-sale conversion by up to 2.5X. Upgrade Optimizer AI uses artificial intelligence and data insights to increase listing visibility by up to 20% and conversion by up to 15%. Our AI-driven AutoMatch recommends similar private seller vehicles to dealer partners, extending their reach to potential buyers. We also provide Enhanced Car Shopper Profiling tools, dealership website solutions, and a Lead Management Guide.

Additionally, we offer various Used Vehicle Listings packages and Instant Cash Offer, a service to help source trade-ins and find qualified buyers. We publish consumer research and industry news, such as the “2025 Top Searched & Sold Vehicles” and the “AutoTrader Price Index.” We have a multi-year partnership with the NHL in Canada.

Our team has 501-1000 employees. We emphasize cross-functional collaboration, with teams focused on a clear product vision. Our culture supports growth and work-life balance, offering hybrid and remote flexibility. We make data-driven decisions, focusing on customer advocacy and delivering products that meet user needs and accelerate growth.

We provide benefits from day one of employment. These include a competitive salary and an annual bonus.

Financial benefits include 3% CPP matching, 3% pension matching, and various forms of income protection. Employees receive gym discounts, access to an Employee and Family Assistance program, and virtual wellness events. We support professional development with a conferences and training budget and regular internal training programs. We also offer financial planning assistance.